---
title: "Bosch vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Bosch or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Irons set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bosch-vs-philips"
publisher: "Brandwave"
---

# Bosch vs Philips: Which is more popular by branded search?

Which is more popular in search, Bosch or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Irons set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bosch and Philips
- **Competitive set**: Irons
- **Market**: Global
- **Month measured**: Aug 2026
- **Bosch Share of Search**: 10.3%
- **Philips Share of Search**: 54.9%

## Which is more popular in search, Bosch or Philips?

- In August 2026, Philips had more branded searches than Bosch among irons worldwide. Philips was estimated to have 1.1M branded searches compared to Bosch’s 206K, and held a 54.9% Share of Search versus Bosch’s 10.3%.
- Philips was ahead of Bosch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among irons worldwide moved from 9.4% to 10.3%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among irons worldwide moved from 49.3% to 54.9%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for irons worldwide in August 2026?

- In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.

## Month by month

| Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 207K | 9.4% | 3 | 1.1M | 49.3% | 1 |
| Nov 2025 | 171K | 6.5% | 4 | 1.3M | 48.3% | 1 |
| Dec 2025 | 171K | 6.7% | 4 | 1.4M | 54.2% | 1 |
| Jan 2026 | 172K | 7.6% | 4 | 1.1M | 48.3% | 1 |
| Feb 2026 | 141K | 7.4% | 4 | 975K | 51.4% | 1 |
| Mar 2026 | 171K | 8.9% | 3 | 957K | 49.7% | 1 |
| Apr 2026 | 171K | 9.5% | 3 | 939K | 51.9% | 1 |
| May 2026 | 171K | 9% | 4 | 909K | 48% | 1 |
| Jun 2026 | 170K | 9.2% | 4 | 911K | 49.4% | 1 |
| Jul 2026 | 170K | 8.9% | 4 | 1.1M | 55% | 1 |
| Aug 2026 | 206K | 10.3% | 3 | 1.1M | 54.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Bosch profile](/demand/global-en/brands/bosch)
- [Philips profile](/demand/global-en/brands/philips)
- [All irons worldwide](/demand/global-en/categories/irons): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bosch or Philips?

In August 2026, Philips had more branded searches than Bosch among irons worldwide. Philips was estimated to have 1.1M branded searches compared to Bosch’s 206K, and held a 54.9% Share of Search versus Bosch’s 10.3%.

## Cite this page

Brandwave. "Bosch vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bosch-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bosch-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.