---
title: "Bosch vs Midea: Which is searched more?"
description: "Which is more popular in search, Bosch or Midea? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bosch-vs-midea"
publisher: "Brandwave"
---

# Bosch vs Midea: Which is searched more?

Which is more popular in search, Bosch or Midea? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bosch and Midea
- **Competitive set**: Washing machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bosch Share of Search**: 3.4%
- **Midea Share of Search**: 11.3%

## Which is more popular in search, Bosch or Midea?

- In September 2026, Midea had more branded searches than Bosch among washing machine brands worldwide. Midea was estimated to have 550K branded searches compared to Bosch’s 165K, and held an 11.3% Share of Search versus Bosch’s 3.4%.
- Midea was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among washing machine brands worldwide moved from 3.9% to 3.4%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide moved from 8.8% to 11.3%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for washing machine brands worldwide in September 2026?

- In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 13.4% to 11.3%.
- In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 4% to 3.4%.

## Month by month

| Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Midea estimated searches | Midea Share of Search | Midea rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 3.9% | 7 | 450K | 8.8% | 6 |
| Nov 2025 | 165K | 2.8% | 9 | 450K | 7.5% | 5 |
| Dec 2025 | 165K | 3.1% | 8 | 450K | 8.5% | 5 |
| Jan 2026 | 165K | 3.1% | 7 | 450K | 8.6% | 6 |
| Feb 2026 | 135K | 3% | 8 | 368K | 8.3% | 6 |
| Mar 2026 | 165K | 3.3% | 8 | 450K | 8.9% | 6 |
| Apr 2026 | 165K | 3.5% | 7 | 450K | 9.4% | 5 |
| May 2026 | 165K | 3.4% | 7 | 550K | 11.3% | 4 |
| Jun 2026 | 165K | 3.2% | 7 | 823K | 16.1% | 2 |
| Jul 2026 | 165K | 3.4% | 8 | 823K | 16.8% | 3 |
| Aug 2026 | 201K | 4% | 7 | 673K | 13.4% | 3 |
| Sep 2026 | 165K | 3.4% | 7 | 550K | 11.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bosch**: Measured on the search term “bosch washing machine”.
- **Midea**: Measured on the search term “midea”.

- [Bosch profile](/demand/global-en/brands/bosch)
- [Midea profile](/demand/global-en/brands/midea)
- [All washing machine brands worldwide](/demand/global-en/categories/washing-machine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bosch or Midea?

In September 2026, Midea had more branded searches than Bosch among washing machine brands worldwide. Midea was estimated to have 550K branded searches compared to Bosch’s 165K, and held an 11.3% Share of Search versus Bosch’s 3.4%.

## Cite this page

Brandwave. "Bosch vs Midea: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bosch-vs-midea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bosch-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.