---
title: "Bosch vs HIKMICRO: Which is more popular by branded search?"
description: "Which is more popular in search, Bosch or HIKMICRO? Compare estimated monthly branded-search demand and Share of Search inside the Thermal camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bosch-vs-hikmicro"
publisher: "Brandwave"
---

# Bosch vs HIKMICRO: Which is more popular by branded search?

Which is more popular in search, Bosch or HIKMICRO? Compare estimated monthly branded-search demand and Share of Search inside the Thermal camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bosch and HIKMICRO
- **Competitive set**: Thermal camera brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bosch Share of Search**: 31.5%
- **HIKMICRO Share of Search**: 9.2%

## Which is more popular in search, Bosch or HIKMICRO?

- In August 2026, Bosch had more branded searches than HIKMICRO among thermal camera brands worldwide. Bosch was estimated to have 206K branded searches compared to HIKMICRO’s 60.5K, and held a 31.5% Share of Search versus HIKMICRO’s 9.2%.
- Bosch was ahead of HIKMICRO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among thermal camera brands worldwide moved from 22.3% to 31.5%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, HIKMICRO’s estimated Share of Search among thermal camera brands worldwide moved from 8% to 9.2%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for thermal camera brands worldwide in August 2026?

- In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.5%.
- In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%.

## Month by month

| Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | HIKMICRO estimated searches | HIKMICRO Share of Search | HIKMICRO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 207K | 22.3% | 2 | 74K | 8% | 4 |
| Nov 2025 | 171K | 24.8% | 2 | 74K | 10.7% | 4 |
| Dec 2025 | 171K | 17.2% | 2 | 74K | 7.4% | 4 |
| Jan 2026 | 172K | 24.8% | 2 | 74K | 10.7% | 4 |
| Feb 2026 | 141K | 21.7% | 2 | 60.5K | 9.3% | 5 |
| Mar 2026 | 171K | 23.3% | 2 | 60.5K | 8.2% | 5 |
| Apr 2026 | 171K | 26.1% | 2 | 49.5K | 7.6% | 5 |
| May 2026 | 171K | 26.1% | 2 | 49.5K | 7.6% | 5 |
| Jun 2026 | 170K | 28% | 2 | 49.5K | 8.1% | 5 |
| Jul 2026 | 170K | 28% | 2 | 49.5K | 8.1% | 5 |
| Aug 2026 | 206K | 31.5% | 1 | 60.5K | 9.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and HIKMICRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure.
- **HIKMICRO**: Measured on the search term “hik micro”.

- [Bosch profile](/demand/global-en/brands/bosch)
- [HIKMICRO profile](/demand/global-en/brands/hikmicro)
- [All thermal camera brands worldwide](/demand/global-en/categories/thermal-camera-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bosch or HIKMICRO?

In August 2026, Bosch had more branded searches than HIKMICRO among thermal camera brands worldwide. Bosch was estimated to have 206K branded searches compared to HIKMICRO’s 60.5K, and held a 31.5% Share of Search versus HIKMICRO’s 9.2%.

## Cite this page

Brandwave. "Bosch vs HIKMICRO: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bosch-vs-hikmicro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bosch-vs-hikmicro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.