---
title: "Borsalino vs Stetson: Which is more popular by branded search?"
description: "Which is more popular in search, Borsalino or Stetson? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/borsalino-vs-stetson"
publisher: "Brandwave"
---

# Borsalino vs Stetson: Which is more popular by branded search?

Which is more popular in search, Borsalino or Stetson? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Borsalino and Stetson
- **Competitive set**: Hats
- **Market**: Global
- **Month measured**: Aug 2026
- **Borsalino Share of Search**: 1.4%
- **Stetson Share of Search**: 22.6%

## Which is more popular in search, Borsalino or Stetson?

- In August 2026, Stetson had more branded searches than Borsalino among hats worldwide. Stetson was estimated to have 201K branded searches compared to Borsalino’s 12.1K, and held a 22.6% Share of Search versus Borsalino’s 1.4%.
- Stetson was ahead of Borsalino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Borsalino’s estimated Share of Search among hats worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Stetson’s estimated Share of Search among hats worldwide moved from 18.8% to 22.6%, and its estimated monthly branded searches moved from 165K to 201K.

## How did search popularity change for hats worldwide in August 2026?

- Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

## Month by month

| Month | Borsalino estimated searches | Borsalino Share of Search | Borsalino rank | Stetson estimated searches | Stetson Share of Search | Stetson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 1.4% | 6 | 165K | 18.8% | 3 |
| Nov 2025 | 12.1K | 1.2% | 6 | 201K | 20.8% | 3 |
| Dec 2025 | 12.1K | 1.1% | 6 | 246K | 22.2% | 3 |
| Jan 2026 | 12.1K | 1.3% | 6 | 201K | 22% | 3 |
| Feb 2026 | 9.9K | 1.3% | 6 | 165K | 22% | 3 |
| Mar 2026 | 12.1K | 1.3% | 6 | 201K | 21.9% | 3 |
| Apr 2026 | 12.1K | 1.3% | 6 | 201K | 21.9% | 3 |
| May 2026 | 12.1K | 1.3% | 6 | 201K | 21% | 3 |
| Jun 2026 | 12.1K | 1.1% | 6 | 301K | 28.4% | 2 |
| Jul 2026 | 12.1K | 1.4% | 6 | 201K | 22.6% | 3 |
| Aug 2026 | 12.1K | 1.4% | 6 | 201K | 22.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Borsalino’s and Stetson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Borsalino**: Measured on the search term “borsalino hats”.
- **Stetson**: Measured on the search term “stetson”.

- [Borsalino profile](/demand/global-en/brands/borsalino)
- [Stetson profile](/demand/global-en/brands/stetson)
- [All hats worldwide](/demand/global-en/categories/hats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Borsalino or Stetson?

In August 2026, Stetson had more branded searches than Borsalino among hats worldwide. Stetson was estimated to have 201K branded searches compared to Borsalino’s 12.1K, and held a 22.6% Share of Search versus Borsalino’s 1.4%.

## Cite this page

Brandwave. "Borsalino vs Stetson: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/borsalino-vs-stetson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/borsalino-vs-stetson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.