--- title: "Borsalino vs Melin: Which is searched more?" description: "Is Borsalino or Melin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/borsalino-vs-melin" publisher: "Brandwave" --- # Borsalino vs Melin: Which is searched more? Is Borsalino or Melin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Borsalino and Melin - **Competitive set**: Hats - **Market**: Global - **Month measured**: Sep 2026 - **Borsalino Share of Search**: 0.5% - **Melin Share of Search**: 3.7% ## Is Borsalino or Melin more popular in search? - In September 2026, Melin had more branded searches than Borsalino among hats worldwide. Melin had about 90,500 branded searches, while Borsalino had 12,100. Melin made up 3.7% of all hat searches we track, and Borsalino accounted for 0.5%. - Melin was ahead of Borsalino in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Borsalino’s share of searches among hats worldwide moved from 0.46% to 0.5%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Melin’s share of searches among hats worldwide moved from 2.3% to 3.7%, and its estimated monthly branded searches moved from 60.5K to 90.5K. ## Top hats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Melin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Borsalino did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | '47 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Melin | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Stetson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kangol | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Borsalino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hats - Asked ChatGPT "Which hat brand should I buy?": 1. New Era, 2. '47, 3. Carhartt, 4. Stetson - Asked ChatGPT "What are the best hat brands?": 1. New Era, 2. '47, 3. Carhartt, 4. Melin, 5. Stetson, 6. Patagonia - Asked ChatGPT "What's the best hat brand for everyday wear?": 1. '47, 2. New Era, 3. Carhartt, 4. Patagonia - Searched Google, AI Overview "hat brands": 1. New Era, 2. '47, 3. Melin, 4. Carhartt, 5. Stetson, 6. Kangol - Searched Google, AI Overview "wide brim hat": named none of the brands we track Not named in any answer: Mitchell & Ness, Flexfit and Borsalino. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hats worldwide in September 2026? - In September 2026, Melin lost share of searches among hats worldwide, from 4.4% to 3.7%. ## Month by month | Month | Borsalino estimated searches | Borsalino Share of Search | Borsalino rank | Melin estimated searches | Melin Share of Search | Melin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.46% | 10 | 60.5K | 2.3% | 7 | | Nov 2025 | 12.1K | 0.37% | 10 | 90.5K | 2.8% | 7 | | Dec 2025 | 12.1K | 0.33% | 10 | 90.5K | 2.5% | 7 | | Jan 2026 | 12.1K | 0.4% | 10 | 60.5K | 2% | 7 | | Feb 2026 | 9.9K | 0.41% | 10 | 60.5K | 2.5% | 7 | | Mar 2026 | 12.1K | 0.42% | 10 | 90.5K | 3.1% | 6 | | Apr 2026 | 12.1K | 0.47% | 10 | 90.5K | 3.5% | 6 | | May 2026 | 12.1K | 0.47% | 10 | 110K | 4.2% | 6 | | Jun 2026 | 12.1K | 0.43% | 10 | 135K | 4.8% | 5 | | Jul 2026 | 12.1K | 0.48% | 10 | 110K | 4.3% | 6 | | Aug 2026 | 12.1K | 0.48% | 10 | 110K | 4.4% | 6 | | Sep 2026 | 12.1K | 0.5% | 10 | 90.5K | 3.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Borsalino’s and Melin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Borsalino**: Measured on the search term “borsalino hats”. - **Melin**: Measured on the search term “melin hats”. - [Borsalino profile](/demand/global-en/brands/borsalino) - [Melin profile](/demand/global-en/brands/melin) - [All hats worldwide](/demand/global-en/categories/hats): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Borsalino or Melin more popular in search? In September 2026, Melin had more branded searches than Borsalino among hats worldwide. Melin had about 90,500 branded searches, while Borsalino had 12,100. Melin made up 3.7% of all hat searches we track, and Borsalino accounted for 0.5%. ## Cite this page Brandwave. "Borsalino vs Melin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/borsalino-vs-melin This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/borsalino-vs-melin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.