--- title: "Borsalino vs '47: Which is searched more?" description: "Is Borsalino or '47 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/borsalino-vs-forty-seven-brand" publisher: "Brandwave" --- # Borsalino vs '47: Which is searched more? Is Borsalino or '47 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Borsalino and '47 - **Competitive set**: Hats - **Market**: Global - **Month measured**: Sep 2026 - **Borsalino Share of Search**: 0.5% - **'47 Share of Search**: 8.6% ## Is Borsalino or '47 more popular in search? - In September 2026, '47 had more branded searches than Borsalino among hats worldwide. '47 had about 209,000 branded searches, while Borsalino had 12,100. '47 made up 8.6% of all hat searches we track, and Borsalino accounted for 0.5%. - '47 was ahead of Borsalino in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Borsalino’s share of searches among hats worldwide moved from 0.46% to 0.5%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, '47’s share of searches among hats worldwide moved from 9.8% to 8.6%, and its estimated monthly branded searches moved from 256K to 209K. ## Top hats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, '47 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Borsalino did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | '47 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Melin | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Stetson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kangol | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Borsalino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hats - Asked ChatGPT "Which hat brand should I buy?": 1. New Era, 2. '47, 3. Carhartt, 4. Stetson - Asked ChatGPT "What are the best hat brands?": 1. New Era, 2. '47, 3. Carhartt, 4. Melin, 5. Stetson, 6. Patagonia - Asked ChatGPT "What's the best hat brand for everyday wear?": 1. '47, 2. New Era, 3. Carhartt, 4. Patagonia - Searched Google, AI Overview "hat brands": 1. New Era, 2. '47, 3. Melin, 4. Carhartt, 5. Stetson, 6. Kangol - Searched Google, AI Overview "wide brim hat": named none of the brands we track Not named in any answer: Mitchell & Ness, Flexfit and Borsalino. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hats worldwide in September 2026? - Estimated monthly branded searches for '47 worldwide fell 18.2% over 12 measured months, from 256K to 209K in September 2026. ## Month by month | Month | Borsalino estimated searches | Borsalino Share of Search | Borsalino rank | '47 estimated searches | '47 Share of Search | '47 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.46% | 10 | 256K | 9.8% | 2 | | Nov 2025 | 12.1K | 0.37% | 10 | 292K | 8.9% | 4 | | Dec 2025 | 12.1K | 0.33% | 10 | 239K | 6.5% | 5 | | Jan 2026 | 12.1K | 0.4% | 10 | 209K | 6.9% | 4 | | Feb 2026 | 9.9K | 0.41% | 10 | 209K | 8.6% | 2 | | Mar 2026 | 12.1K | 0.42% | 10 | 275K | 9.5% | 2 | | Apr 2026 | 12.1K | 0.47% | 10 | 256K | 9.9% | 2 | | May 2026 | 12.1K | 0.47% | 10 | 226K | 8.7% | 3 | | Jun 2026 | 12.1K | 0.43% | 10 | 300K | 10.7% | 3 | | Jul 2026 | 12.1K | 0.48% | 10 | 245K | 9.6% | 3 | | Aug 2026 | 12.1K | 0.48% | 10 | 209K | 8.3% | 3 | | Sep 2026 | 12.1K | 0.5% | 10 | 209K | 8.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Borsalino’s and '47’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Borsalino**: Measured on the search term “borsalino hats”. - **'47**: Measured on the search terms “47 brand” and “47 brand hats”, summed into one figure. - [Borsalino profile](/demand/global-en/brands/borsalino) - ['47 profile](/demand/global-en/brands/forty-seven-brand) - [All hats worldwide](/demand/global-en/categories/hats): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Borsalino or '47 more popular in search? In September 2026, '47 had more branded searches than Borsalino among hats worldwide. '47 had about 209,000 branded searches, while Borsalino had 12,100. '47 made up 8.6% of all hat searches we track, and Borsalino accounted for 0.5%. ## Cite this page Brandwave. "Borsalino vs '47: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/borsalino-vs-forty-seven-brand This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/borsalino-vs-forty-seven-brand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.