---
title: "Boral vs Knauf Insulation: Which is more popular by branded search?"
description: "Which is more popular in search, Boral or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/boral-vs-knauf-insulation"
publisher: "Brandwave"
---

# Boral vs Knauf Insulation: Which is more popular by branded search?

Which is more popular in search, Boral or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boral and Knauf Insulation
- **Competitive set**: Plasterboard brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Boral Share of Search**: 10%
- **Knauf Insulation Share of Search**: 0.72%

## Which is more popular in search, Boral or Knauf Insulation?

- In August 2026, Boral had more branded searches than Knauf Insulation among plasterboard brands worldwide. Boral was estimated to have 33.1K branded searches compared to Knauf Insulation’s 2.4K, and held a 10% Share of Search versus Knauf Insulation’s 0.72%.
- Boral was ahead of Knauf Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide moved from 8.3% to 10%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among plasterboard brands worldwide moved from 0.6% to 0.72%, and its estimated monthly branded searches held steady at 2.4K.

## How did search popularity change for plasterboard brands worldwide in August 2026?

Neither Boral nor Knauf Insulation moved beyond provider rounding among plasterboard brands in Aug 2026.

## Month by month

| Month | Boral estimated searches | Boral Share of Search | Boral rank | Knauf Insulation estimated searches | Knauf Insulation Share of Search | Knauf Insulation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 8.3% | 3 | 2.4K | 0.6% | 4 |
| Nov 2025 | 33.1K | 8.6% | 3 | 2.4K | 0.62% | 4 |
| Dec 2025 | 33.1K | 9% | 2 | 1.9K | 0.51% | 4 |
| Jan 2026 | 33.1K | 8.8% | 3 | 2.4K | 0.64% | 4 |
| Feb 2026 | 33.1K | 10% | 3 | 2.4K | 0.72% | 4 |
| Mar 2026 | 33.1K | 8.3% | 3 | 2.4K | 0.6% | 4 |
| Apr 2026 | 33.1K | 8.6% | 3 | 2.4K | 0.62% | 4 |
| May 2026 | 33.1K | 10% | 3 | 2.4K | 0.72% | 4 |
| Jun 2026 | 33.1K | 9.7% | 3 | 2.4K | 0.7% | 4 |
| Jul 2026 | 33.1K | 10% | 3 | 2.4K | 0.72% | 4 |
| Aug 2026 | 33.1K | 10% | 3 | 2.4K | 0.72% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Boral’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boral**: Measured on the search term “boral”.
- **Knauf Insulation**: Measured on the search term “earthwool”.

- [Boral profile](/demand/global-en/brands/boral)
- [Knauf Insulation profile](/demand/global-en/brands/knauf-insulation)
- [All plasterboard brands worldwide](/demand/global-en/categories/plasterboard-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Boral or Knauf Insulation?

In August 2026, Boral had more branded searches than Knauf Insulation among plasterboard brands worldwide. Boral was estimated to have 33.1K branded searches compared to Knauf Insulation’s 2.4K, and held a 10% Share of Search versus Knauf Insulation’s 0.72%.

## Cite this page

Brandwave. "Boral vs Knauf Insulation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/boral-vs-knauf-insulation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boral-vs-knauf-insulation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.