---
title: "Boral vs James Hardie: Which is searched more?"
description: "Which is more popular in search, Boral or James Hardie? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/boral-vs-james-hardie"
publisher: "Brandwave"
---

# Boral vs James Hardie: Which is searched more?

Which is more popular in search, Boral or James Hardie? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boral and James Hardie
- **Competitive set**: Plasterboard brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Boral Share of Search**: 9.1%
- **James Hardie Share of Search**: 13.6%

## Which is more popular in search, Boral or James Hardie?

- In August 2026, James Hardie had more branded searches than Boral among plasterboard brands worldwide. James Hardie was estimated to have 49.5K branded searches compared to Boral’s 33.1K, and held a 13.6% Share of Search versus Boral’s 9.1%.
- James Hardie was ahead of Boral in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide moved from 7.6% to 9.1%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide moved from 13.8% to 13.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for plasterboard brands worldwide in August 2026?

- Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Month by month

| Month | Boral estimated searches | Boral Share of Search | Boral rank | James Hardie estimated searches | James Hardie Share of Search | James Hardie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 7.6% | 4 | 60.5K | 13.8% | 2 |
| Nov 2025 | 33.1K | 7.8% | 4 | 49.5K | 11.6% | 2 |
| Dec 2025 | 33.1K | 8.2% | 3 | 33.1K | 8.2% | 4 |
| Jan 2026 | 33.1K | 7.9% | 4 | 40.5K | 9.7% | 3 |
| Feb 2026 | 33.1K | 8.9% | 4 | 49.5K | 13.3% | 2 |
| Mar 2026 | 33.1K | 7.6% | 4 | 60.5K | 13.8% | 2 |
| Apr 2026 | 33.1K | 7.8% | 4 | 49.5K | 11.6% | 2 |
| May 2026 | 33.1K | 9.1% | 4 | 49.5K | 13.6% | 2 |
| Jun 2026 | 33.1K | 8.8% | 4 | 60.5K | 16.1% | 2 |
| Jul 2026 | 33.1K | 9.1% | 4 | 49.5K | 13.6% | 2 |
| Aug 2026 | 33.1K | 9.1% | 4 | 49.5K | 13.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Boral’s and James Hardie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boral**: Measured on the search term “boral”.
- **James Hardie**: Measured on the search term “james hardie”.

- [Boral profile](/demand/global-en/brands/boral)
- [James Hardie profile](/demand/global-en/brands/james-hardie)
- [All plasterboard brands worldwide](/demand/global-en/categories/plasterboard-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Boral or James Hardie?

In August 2026, James Hardie had more branded searches than Boral among plasterboard brands worldwide. James Hardie was estimated to have 49.5K branded searches compared to Boral’s 33.1K, and held a 13.6% Share of Search versus Boral’s 9.1%.

## Cite this page

Brandwave. "Boral vs James Hardie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boral-vs-james-hardie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boral-vs-james-hardie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.