---
title: "Boral vs Hanson: Which is searched more?"
description: "Which is more popular in search, Boral or Hanson? Compare estimated monthly branded-search demand and Share of Search inside the Concrete brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/boral-vs-hanson"
publisher: "Brandwave"
---

# Boral vs Hanson: Which is searched more?

Which is more popular in search, Boral or Hanson? Compare estimated monthly branded-search demand and Share of Search inside the Concrete brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boral and Hanson
- **Competitive set**: Concrete brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Boral Share of Search**: 9.1%
- **Hanson Share of Search**: 45.1%

## Which is more popular in search, Boral or Hanson?

- In August 2026, Hanson had more branded searches than Boral among concrete brands worldwide. Hanson was estimated to have 165K branded searches compared to Boral’s 33.1K, and held a 45.1% Share of Search versus Boral’s 9.1%.
- Hanson was ahead of Boral in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boral’s estimated Share of Search among concrete brands worldwide moved from 9.8% to 9.1%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Hanson’s estimated Share of Search among concrete brands worldwide moved from 40.1% to 45.1%, and its estimated monthly branded searches moved from 135K to 165K.

## How did search popularity change for concrete brands worldwide in August 2026?

- Estimated monthly branded searches for Hanson worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

## Month by month

| Month | Boral estimated searches | Boral Share of Search | Boral rank | Hanson estimated searches | Hanson Share of Search | Hanson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 9.8% | 3 | 135K | 40.1% | 2 |
| Nov 2025 | 33.1K | 11.8% | 3 | 110K | 39.1% | 2 |
| Dec 2025 | 33.1K | 11.8% | 3 | 110K | 39.2% | 2 |
| Jan 2026 | 33.1K | 10.6% | 3 | 110K | 35.4% | 2 |
| Feb 2026 | 33.1K | 10.7% | 3 | 110K | 35.4% | 2 |
| Mar 2026 | 33.1K | 9.8% | 3 | 135K | 40.1% | 2 |
| Apr 2026 | 33.1K | 9.8% | 3 | 135K | 40.2% | 2 |
| May 2026 | 33.1K | 9.9% | 3 | 135K | 40.2% | 2 |
| Jun 2026 | 33.1K | 9.8% | 3 | 135K | 40.2% | 2 |
| Jul 2026 | 33.1K | 9.1% | 3 | 165K | 45.1% | 1 |
| Aug 2026 | 33.1K | 9.1% | 3 | 165K | 45.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Boral’s and Hanson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boral**: Measured on the search term “boral”.
- **Hanson**: Measured on the search term “hanson”.

- [Boral profile](/demand/global-en/brands/boral)
- [Hanson profile](/demand/global-en/brands/hanson)
- [All concrete brands worldwide](/demand/global-en/categories/concrete-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Boral or Hanson?

In August 2026, Hanson had more branded searches than Boral among concrete brands worldwide. Hanson was estimated to have 165K branded searches compared to Boral’s 33.1K, and held a 45.1% Share of Search versus Boral’s 9.1%.

## Cite this page

Brandwave. "Boral vs Hanson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boral-vs-hanson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boral-vs-hanson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.