--- title: "BORA vs WORX: Which is searched more?" description: "Is BORA or WORX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Folding sawhorse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-worx" publisher: "Brandwave" --- # BORA vs WORX: Which is searched more? Is BORA or WORX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Folding sawhorse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BORA and WORX - **Competitive set**: Folding sawhorse brands - **Market**: Global - **Month measured**: Sep 2026 - **BORA Share of Search**: 0.36% - **WORX Share of Search**: 0.3% ## Is BORA or WORX more popular in search? - In September 2026, BORA had more branded searches than WORX among folding sawhorse brands worldwide. BORA had about 2,900 branded searches, while WORX had 2,380. BORA made up 0.36% of all folding sawhorse brand searches we track, and WORX accounted for 0.3%. - BORA was ahead of WORX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BORA’s share of searches among folding sawhorse brands worldwide moved from 0.47% to 0.36%, and its estimated monthly branded searches moved from 3.8K to 2.9K. - Across the 12 months ending September 2026, WORX’s share of searches among folding sawhorse brands worldwide moved from 0.36% to 0.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top folding sawhorse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BORA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WORX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BORA was listed before WORX in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ToughBuilt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BORA | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | WORX | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about folding sawhorse brands - Asked ChatGPT "Which folding sawhorse brand should I buy?": 1. ToughBuilt, 2. BORA, 3. DeWalt - Asked ChatGPT "What are the best folding sawhorse brands?": 1. ToughBuilt, 2. BORA, 3. DeWalt, 4. WORX, 5. Stanley - Asked ChatGPT "What's the best folding sawhorse brand for workshop projects?": 1. ToughBuilt, 2. BORA, 3. WORX - Searched Google, AI Overview "best sawhorse": 1. ToughBuilt, 2. WORX, 3. Stanley - Searched Google, AI Overview "heavy duty sawhorse": 1. ToughBuilt Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for folding sawhorse brands worldwide in September 2026? - Estimated monthly branded searches for BORA worldwide fell 23.7% over 12 measured months, from 3.8K to 2.9K in September 2026. - Estimated monthly branded searches for WORX worldwide fell 17.4% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | BORA estimated searches | BORA Share of Search | BORA rank | WORX estimated searches | WORX Share of Search | WORX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 0.47% | 4 | 2.9K | 0.36% | 5 | | Nov 2025 | 4.8K | 0.5% | 4 | 4.2K | 0.43% | 5 | | Dec 2025 | 4K | 0.41% | 4 | 3.5K | 0.36% | 5 | | Jan 2026 | 3.7K | 0.46% | 4 | 2.8K | 0.35% | 5 | | Feb 2026 | 2.9K | 0.37% | 4 | 2.2K | 0.28% | 5 | | Mar 2026 | 4.8K | 0.6% | 4 | 2.8K | 0.35% | 5 | | Apr 2026 | 7.8K | 0.98% | 4 | 3K | 0.37% | 5 | | May 2026 | 3.7K | 0.47% | 4 | 2.9K | 0.36% | 5 | | Jun 2026 | 4K | 0.51% | 4 | 2.9K | 0.36% | 5 | | Jul 2026 | 3.2K | 0.48% | 4 | 2.4K | 0.36% | 5 | | Aug 2026 | 3.7K | 0.45% | 4 | 2.4K | 0.29% | 5 | | Sep 2026 | 2.9K | 0.36% | 4 | 2.4K | 0.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BORA’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BORA**: Measured on the search terms “bora sawhorse” and “bora tools”, summed into one figure. - **WORX**: Measured on the search terms “worx pegasus” and “worx sawhorse”, summed into one figure. - [BORA profile](/demand/global-en/brands/bora-tool) - [WORX profile](/demand/global-en/brands/worx) - [All folding sawhorse brands worldwide](/demand/global-en/categories/folding-sawhorse-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BORA or WORX more popular in search? In September 2026, BORA had more branded searches than WORX among folding sawhorse brands worldwide. BORA had about 2,900 branded searches, while WORX had 2,380. BORA made up 0.36% of all folding sawhorse brand searches we track, and WORX accounted for 0.3%. ## Cite this page Brandwave. "BORA vs WORX: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-worx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-worx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.