--- title: "BORA vs Stanley: Which is searched more?" description: "Is BORA or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Folding sawhorse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-stanley-tools" publisher: "Brandwave" --- # BORA vs Stanley: Which is searched more? Is BORA or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Folding sawhorse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BORA and Stanley - **Competitive set**: Folding sawhorse brands - **Market**: Global - **Month measured**: Sep 2026 - **BORA Share of Search**: 12.6% - **Stanley Share of Search**: 23.2% ## Is BORA or Stanley more popular in search? - In September 2026, Stanley had more branded searches than BORA among folding sawhorse brands worldwide. Stanley had about 2,400 branded searches, while BORA had 1,300. Stanley made up 23.2% of all folding sawhorse brand searches we track, and BORA accounted for 12.6%. - The lead changed hands 2 times in the 12 months ending September 2026: BORA took it in April 2026, Stanley took it in May 2026. - Across the 12 months ending September 2026, BORA’s share of searches among folding sawhorse brands worldwide moved from 14.6% to 12.6%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 12 months ending September 2026, Stanley’s share of searches among folding sawhorse brands worldwide moved from 22.4% to 23.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top folding sawhorse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BORA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BORA was listed before Stanley in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ToughBuilt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BORA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WORX | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about folding sawhorse brands - Asked ChatGPT "Which folding sawhorse brand should I buy?": 1. ToughBuilt, 2. BORA, 3. DeWalt - Asked ChatGPT "What are the best folding sawhorse brands?": 1. ToughBuilt, 2. BORA, 3. DeWalt, 4. WORX, 5. Stanley - Asked ChatGPT "What's the best folding sawhorse brand for workshop projects?": 1. ToughBuilt, 2. BORA, 3. WORX - Searched Google, AI Overview "best sawhorse": 1. ToughBuilt, 2. BORA, 3. WORX, 4. Stanley - Searched Google, AI Overview "heavy duty sawhorse": 1. ToughBuilt Not named in any answer: Kobalt, Irwin, Makita and Black+Decker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for folding sawhorse brands worldwide in September 2026? - In September 2026, ToughBuilt overtook Stanley to rank 2nd among folding sawhorse brands worldwide, with 28.1% of the searches. - In September 2026, BORA gained share of searches among folding sawhorse brands worldwide, from 12% to 12.6%. - In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 26.8% to 23.2%. ## Month by month | Month | BORA estimated searches | BORA Share of Search | BORA rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 14.6% | 4 | 2.9K | 22.4% | 3 | | Nov 2025 | 2.4K | 18.3% | 3 | 2.4K | 18.3% | 4 | | Dec 2025 | 1.6K | 13.7% | 4 | 1.9K | 16.2% | 3 | | Jan 2026 | 1.3K | 10.9% | 4 | 2.9K | 24.3% | 2 | | Feb 2026 | 1.3K | 12.5% | 4 | 1.9K | 18.3% | 3 | | Mar 2026 | 2.4K | 13.8% | 3 | 2.4K | 13.8% | 4 | | Apr 2026 | 5.4K | 25.8% | 2 | 2.9K | 13.9% | 4 | | May 2026 | 1.3K | 12% | 4 | 2.9K | 26.7% | 2 | | Jun 2026 | 1.6K | 12.7% | 4 | 3.6K | 28.7% | 2 | | Jul 2026 | 1.3K | 11.9% | 4 | 2.4K | 21.9% | 3 | | Aug 2026 | 1.3K | 12% | 4 | 2.9K | 26.8% | 2 | | Sep 2026 | 1.3K | 12.6% | 4 | 2.4K | 23.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using BORA’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BORA**: Measured on the search term “bora sawhorse”. - **Stanley**: Measured on the search term “stanley sawhorse”. - [BORA profile](/demand/global-en/brands/bora-tool) - [Stanley profile](/demand/global-en/brands/stanley-tools) - [All folding sawhorse brands worldwide](/demand/global-en/categories/folding-sawhorse-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BORA or Stanley more popular in search? In September 2026, Stanley had more branded searches than BORA among folding sawhorse brands worldwide. Stanley had about 2,400 branded searches, while BORA had 1,300. Stanley made up 23.2% of all folding sawhorse brand searches we track, and BORA accounted for 12.6%. ## Cite this page Brandwave. "BORA vs Stanley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.