--- title: "BORA vs Makita: Which is searched more?" description: "Is BORA or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Saw horse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-makita" publisher: "Brandwave" --- # BORA vs Makita: Which is searched more? Is BORA or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Saw horse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BORA and Makita - **Competitive set**: Saw horse brands - **Market**: Global - **Month measured**: Sep 2026 - **BORA Share of Search**: 0.13% - **Makita Share of Search**: 69.3% ## Is BORA or Makita more popular in search? - In September 2026, Makita had more branded searches than BORA among saw horse brands worldwide. Makita had about 884,000 branded searches, while BORA had 1,600. Makita made up 69.3% of all saw horse brand searches we track, and BORA accounted for 0.13%. - Makita was ahead of BORA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BORA’s share of searches among saw horse brands worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Makita’s share of searches among saw horse brands worldwide moved from 75.4% to 69.3%, and its estimated monthly branded searches moved from 1.3M to 884K. ## Top saw horse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BORA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Makita did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ToughBuilt | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BORA | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Makita | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Black+Decker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kobalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Irwin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about saw horse brands - Asked ChatGPT "Which saw horse brand should I buy?": 1. ToughBuilt, 2. BORA - Asked ChatGPT "What are the best saw horse brands?": 1. BORA, 2. ToughBuilt - Asked ChatGPT "What's the best saw horse brand for a workshop?": 1. ToughBuilt, 2. BORA - Searched Google, AI Overview "best sawhorse": 1. ToughBuilt Not named in any answer: Makita, Black+Decker, Kobalt and Irwin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for saw horse brands worldwide in September 2026? - Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026. - Estimated monthly branded searches for BORA worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | BORA estimated searches | BORA Share of Search | BORA rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.11% | 6 | 1.3M | 75.4% | 1 | | Nov 2025 | 2.4K | 0.14% | 6 | 1.3M | 73.5% | 1 | | Dec 2025 | 2.4K | 0.16% | 6 | 1.1M | 70.8% | 1 | | Jan 2026 | 2.4K | 0.19% | 6 | 873K | 69% | 1 | | Feb 2026 | 1.6K | 0.13% | 6 | 873K | 71.1% | 1 | | Mar 2026 | 2.4K | 0.17% | 6 | 1M | 72.8% | 1 | | Apr 2026 | 2.4K | 0.19% | 6 | 873K | 69% | 1 | | May 2026 | 2.4K | 0.18% | 6 | 884K | 66.6% | 1 | | Jun 2026 | 2.4K | 0.19% | 6 | 884K | 69.6% | 1 | | Jul 2026 | 1.9K | 0.18% | 6 | 723K | 66.7% | 1 | | Aug 2026 | 2.4K | 0.19% | 6 | 884K | 69.3% | 1 | | Sep 2026 | 1.6K | 0.13% | 6 | 884K | 69.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BORA’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BORA**: Measured on the search term “bora tools”. - **Makita**: Measured on the search terms “makita” and “makita battery”, summed into one figure. - [BORA profile](/demand/global-en/brands/bora-tool) - [Makita profile](/demand/global-en/brands/makita) - [All saw horse brands worldwide](/demand/global-en/categories/saw-horse-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BORA or Makita more popular in search? In September 2026, Makita had more branded searches than BORA among saw horse brands worldwide. Makita had about 884,000 branded searches, while BORA had 1,600. Makita made up 69.3% of all saw horse brand searches we track, and BORA accounted for 0.13%. ## Cite this page Brandwave. "BORA vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bora-tool-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.