---
title: "Boox vs Kindle: Which is searched more?"
description: "Which is more popular in search, Boox or Kindle? Compare estimated monthly branded-search demand and Share of Search inside the E-reader brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/boox-vs-kindle"
publisher: "Brandwave"
---

# Boox vs Kindle: Which is searched more?

Which is more popular in search, Boox or Kindle? Compare estimated monthly branded-search demand and Share of Search inside the E-reader brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boox and Kindle
- **Competitive set**: E-reader brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Boox Share of Search**: 4.5%
- **Kindle Share of Search**: 61.1%

## Which is more popular in search, Boox or Kindle?

- In September 2026, Kindle had more branded searches than Boox among e-reader brands worldwide. Kindle was estimated to have 3.4M branded searches compared to Boox’s 246K, and held a 61.1% Share of Search versus Boox’s 4.5%.
- Kindle was ahead of Boox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boox’s estimated Share of Search among e-reader brands worldwide moved from 3.8% to 4.5%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Kindle’s estimated Share of Search among e-reader brands worldwide moved from 64% to 61.1%, and its estimated monthly branded searches held steady at 3.4M.

## How did search popularity change for e-reader brands worldwide in September 2026?

- In September 2026, Boox gained estimated Share of Search among e-reader brands worldwide, from 3.7% to 4.5%.

## Month by month

| Month | Boox estimated searches | Boox Share of Search | Boox rank | Kindle estimated searches | Kindle Share of Search | Kindle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 3.8% | 5 | 3.4M | 64% | 1 |
| Nov 2025 | 246K | 3.9% | 5 | 4.1M | 65.5% | 1 |
| Dec 2025 | 246K | 3.8% | 5 | 4.1M | 63.7% | 1 |
| Jan 2026 | 201K | 3.2% | 5 | 4.1M | 64.6% | 1 |
| Feb 2026 | 165K | 3.2% | 5 | 3.4M | 64.6% | 1 |
| Mar 2026 | 201K | 3.8% | 5 | 3.4M | 63.7% | 1 |
| Apr 2026 | 201K | 3.9% | 5 | 3.4M | 64.9% | 1 |
| May 2026 | 201K | 3.8% | 5 | 3.4M | 63.6% | 1 |
| Jun 2026 | 201K | 3.8% | 5 | 3.4M | 63.6% | 1 |
| Jul 2026 | 201K | 3.9% | 5 | 3.4M | 64.9% | 1 |
| Aug 2026 | 201K | 3.7% | 5 | 3.4M | 61.2% | 1 |
| Sep 2026 | 246K | 4.5% | 5 | 3.4M | 61.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Boox’s and Kindle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boox**: Measured on the search term “boox”.
- **Kindle**: Measured on the search term “kindle”.

- [Boox profile](/demand/global-en/brands/boox)
- [Kindle profile](/demand/global-en/brands/kindle)
- [All e-reader brands worldwide](/demand/global-en/categories/e-reader-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Boox or Kindle?

In September 2026, Kindle had more branded searches than Boox among e-reader brands worldwide. Kindle was estimated to have 3.4M branded searches compared to Boox’s 246K, and held a 61.1% Share of Search versus Boox’s 4.5%.

## Cite this page

Brandwave. "Boox vs Kindle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boox-vs-kindle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boox-vs-kindle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.