---
title: "Boots vs Cult Beauty: Which is searched more?"
description: "Which is more popular in search, Boots or Cult Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/boots-vs-cult-beauty"
publisher: "Brandwave"
---

# Boots vs Cult Beauty: Which is searched more?

Which is more popular in search, Boots or Cult Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boots and Cult Beauty
- **Competitive set**: Beauty retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **Boots Share of Search**: 21.7%
- **Cult Beauty Share of Search**: 1.6%

## Which is more popular in search, Boots or Cult Beauty?

- In August 2026, Boots had more branded searches than Cult Beauty among beauty retailers worldwide. Boots was estimated to have 6.1M branded searches compared to Cult Beauty’s 450K, and held a 21.7% Share of Search versus Cult Beauty’s 1.6%.
- Boots was ahead of Cult Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boots’ estimated Share of Search among beauty retailers worldwide moved from 28.9% to 21.7%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
- Across the 11 months ending August 2026, Cult Beauty’s estimated Share of Search among beauty retailers worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for beauty retailers worldwide in August 2026?

- In August 2026, Boots lost estimated Share of Search among beauty retailers worldwide, from 24.3% to 21.7%.
- Estimated monthly branded searches for Cult Beauty worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

## Month by month

| Month | Boots estimated searches | Boots Share of Search | Boots rank | Cult Beauty estimated searches | Cult Beauty Share of Search | Cult Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 28.9% | 2 | 550K | 1.7% | 5 |
| Nov 2025 | 9.1M | 19.4% | 2 | 1M | 2.1% | 5 |
| Dec 2025 | 9.1M | 21.6% | 2 | 673K | 1.6% | 5 |
| Jan 2026 | 6.1M | 21.6% | 2 | 550K | 1.9% | 5 |
| Feb 2026 | 6.1M | 24.7% | 2 | 450K | 1.8% | 5 |
| Mar 2026 | 6.1M | 21.5% | 2 | 450K | 1.6% | 5 |
| Apr 2026 | 6.1M | 21.6% | 2 | 550K | 1.9% | 5 |
| May 2026 | 6.1M | 24.2% | 2 | 450K | 1.8% | 5 |
| Jun 2026 | 6.1M | 24.3% | 2 | 368K | 1.5% | 5 |
| Jul 2026 | 6.1M | 24.3% | 2 | 368K | 1.5% | 5 |
| Aug 2026 | 6.1M | 21.7% | 2 | 450K | 1.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Boots’ and Cult Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boots**: Measured on the search term “boots”.
- **Cult Beauty**: Measured on the search term “cult beauty”.

- [Boots profile](/demand/global-en/brands/boots)
- [Cult Beauty profile](/demand/global-en/brands/cult-beauty)
- [All beauty retailers worldwide](/demand/global-en/categories/beauty-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Boots or Cult Beauty?

In August 2026, Boots had more branded searches than Cult Beauty among beauty retailers worldwide. Boots was estimated to have 6.1M branded searches compared to Cult Beauty’s 450K, and held a 21.7% Share of Search versus Cult Beauty’s 1.6%.

## Cite this page

Brandwave. "Boots vs Cult Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boots-vs-cult-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boots-vs-cult-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.