--- title: "Boori vs Newton Baby: Which is searched more?" description: "Is Boori or Newton Baby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot mattress brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boori-vs-newton-baby" publisher: "Brandwave" --- # Boori vs Newton Baby: Which is searched more? Is Boori or Newton Baby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot mattress brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boori and Newton Baby - **Competitive set**: Cot mattress brands - **Market**: Global - **Month measured**: Sep 2026 - **Boori Share of Search**: 3% - **Newton Baby Share of Search**: 0.9% ## Is Boori or Newton Baby more popular in search? - In September 2026, Boori had more branded searches than Newton Baby among cot mattress brands worldwide. Boori had about 18,100 branded searches, while Newton Baby had 5,400. Boori made up 3% of all cot mattress brand searches we track, and Newton Baby accounted for 0.9%. - Boori was ahead of Newton Baby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boori’s share of searches among cot mattress brands worldwide moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Newton Baby’s share of searches among cot mattress brands worldwide moved from 0.96% to 0.9%, and its estimated monthly branded searches held steady at 5.4K. ## Top cot mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Newton Baby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boori did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Newton Baby | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Naturepedic | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sealy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stokke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boori | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snuz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cot mattress brands - Asked ChatGPT "Which cot mattress brand should I buy?": 1. Newton Baby, 2. Sealy, 3. Naturepedic - Asked ChatGPT "What are the best cot mattress brands?": 1. Naturepedic, 2. Newton Baby, 3. Sealy - Asked ChatGPT "What's the best cot mattress brand for safe baby sleep?": 1. Sealy - Searched Google, AI Overview "best cot mattress": 1. Naturepedic - Searched Google, AI Overview "firm cot mattress": named none of the brands we track Not named in any answer: Stokke, Leander, Ecosa, Boori and Snuz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cot mattress brands worldwide in September 2026? Neither Boori nor Newton Baby moved beyond provider rounding among cot mattress brands in Sep 2026. ## Month by month | Month | Boori estimated searches | Boori Share of Search | Boori rank | Newton Baby estimated searches | Newton Baby Share of Search | Newton Baby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3.2% | 4 | 5.4K | 0.96% | 8 | | Nov 2025 | 22.2K | 3.1% | 4 | 9.9K | 1.4% | 7 | | Dec 2025 | 18.1K | 3.5% | 5 | 5.4K | 1.1% | 7 | | Jan 2026 | 18.1K | 3% | 4 | 6.6K | 1.1% | 7 | | Feb 2026 | 14.8K | 2.9% | 5 | 5.4K | 1% | 7 | | Mar 2026 | 14.8K | 2.4% | 5 | 6.6K | 1.1% | 7 | | Apr 2026 | 18.1K | 3.3% | 4 | 5.4K | 0.98% | 7 | | May 2026 | 18.1K | 3.1% | 4 | 6.6K | 1.1% | 7 | | Jun 2026 | 18.1K | 3.2% | 4 | 5.4K | 0.96% | 7 | | Jul 2026 | 14.8K | 2.6% | 5 | 5.4K | 0.96% | 7 | | Aug 2026 | 18.1K | 3% | 4 | 5.4K | 0.9% | 7 | | Sep 2026 | 18.1K | 3% | 4 | 5.4K | 0.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Boori’s and Newton Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boori**: Measured on the search term “boori”. - **Newton Baby**: Measured on the search term “newton baby”. - [Boori profile](/demand/global-en/brands/boori) - [Newton Baby profile](/demand/global-en/brands/newton-baby) - [All cot mattress brands worldwide](/demand/global-en/categories/cot-mattress-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boori or Newton Baby more popular in search? In September 2026, Boori had more branded searches than Newton Baby among cot mattress brands worldwide. Boori had about 18,100 branded searches, while Newton Baby had 5,400. Boori made up 3% of all cot mattress brand searches we track, and Newton Baby accounted for 0.9%. ## Cite this page Brandwave. "Boori vs Newton Baby: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boori-vs-newton-baby This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boori-vs-newton-baby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.