--- title: "Boomi vs Tray.io: Which is searched more?" description: "Is Boomi or Tray.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Integration platform as a service set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boomi-vs-tray-io" publisher: "Brandwave" --- # Boomi vs Tray.io: Which is searched more? Is Boomi or Tray.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Integration platform as a service set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boomi and Tray.io - **Competitive set**: Integration platform as a service - **Market**: Global - **Month measured**: Sep 2026 - **Boomi Share of Search**: 4.1% - **Tray.io Share of Search**: 0.05% ## Is Boomi or Tray.io more popular in search? - In September 2026, Boomi had more branded searches than Tray.io among integration platform as a service worldwide. Boomi had about 110,000 branded searches, while Tray.io had 1,270. Boomi made up 4.1% of all integration platform as a service searches we track, and Tray.io accounted for 0.05%. - Boomi was ahead of Tray.io in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boomi’s share of searches among integration platform as a service worldwide moved from 2.5% to 4.1%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Tray.io’s share of searches among integration platform as a service worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 3.7K to 1.3K. ## Top integration platform as a service in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boomi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tray.io did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zapier | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MuleSoft | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Workato | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Boomi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Make | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Power Automate | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | n8n | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tray.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about integration platform as a service - Asked ChatGPT "Which integration platform should I use?": 1. Workato, 2. MuleSoft, 3. Boomi, 4. Power Automate, 5. n8n, 6. Zapier - Asked ChatGPT "What are the best integration platforms?": 1. Workato, 2. MuleSoft, 3. Boomi, 4. Zapier, 5. Make, 6. n8n, 7. Power Automate - Asked ChatGPT "What's the best integration platform for connecting business apps?": 1. Zapier, 2. Make, 3. Power Automate, 4. Workato, 5. Boomi, 6. MuleSoft - Searched Google, AI Overview "integration platform": 1. MuleSoft, 2. Boomi, 3. Zapier - Searched Google, AI Overview "workflow automation tool": 1. Zapier, 2. Make, 3. n8n Not named in any answer: Tray.io. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for integration platform as a service worldwide in September 2026? - Boomi’s share of searches among integration platform as a service worldwide has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026. - Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026. ## Month by month | Month | Boomi estimated searches | Boomi Share of Search | Boomi rank | Tray.io estimated searches | Tray.io Share of Search | Tray.io rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 2.5% | 4 | 3.7K | 0.08% | 8 | | Nov 2025 | 110K | 3% | 4 | 2.9K | 0.08% | 8 | | Dec 2025 | 110K | 3.6% | 4 | 2.5K | 0.08% | 8 | | Jan 2026 | 110K | 3% | 4 | 2.6K | 0.07% | 8 | | Feb 2026 | 110K | 3.2% | 4 | 2.6K | 0.08% | 8 | | Mar 2026 | 110K | 2.8% | 4 | 2.6K | 0.07% | 8 | | Apr 2026 | 90.5K | 2.7% | 4 | 2.3K | 0.07% | 8 | | May 2026 | 90.5K | 2.7% | 4 | 1.9K | 0.06% | 8 | | Jun 2026 | 90.5K | 3.1% | 4 | 1.9K | 0.06% | 8 | | Jul 2026 | 110K | 3.8% | 4 | 1.8K | 0.06% | 8 | | Aug 2026 | 110K | 4.1% | 4 | 1.4K | 0.05% | 8 | | Sep 2026 | 110K | 4.1% | 4 | 1.3K | 0.05% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Boomi’s and Tray.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boomi**: Measured on the search term “boomi”. - **Tray.io**: Measured on the search terms “tray ai” and “tray io”, summed into one figure. - [Boomi profile](/demand/global-en/brands/boomi) - [Tray.io profile](/demand/global-en/brands/tray-io) - [All integration platform as a service worldwide](/demand/global-en/categories/integration-platforms-as-a-service): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boomi or Tray.io more popular in search? In September 2026, Boomi had more branded searches than Tray.io among integration platform as a service worldwide. Boomi had about 110,000 branded searches, while Tray.io had 1,270. Boomi made up 4.1% of all integration platform as a service searches we track, and Tray.io accounted for 0.05%. ## Cite this page Brandwave. "Boomi vs Tray.io: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boomi-vs-tray-io This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boomi-vs-tray-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.