---
title: "Booksy vs Vagaro: Which is more popular by branded search?"
description: "Which is more popular in search, Booksy or Vagaro? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/booksy-vs-vagaro"
publisher: "Brandwave"
---

# Booksy vs Vagaro: Which is more popular by branded search?

Which is more popular in search, Booksy or Vagaro? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Booksy and Vagaro
- **Competitive set**: Salon booking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Booksy Share of Search**: 55.7%
- **Vagaro Share of Search**: 16.6%

## Which is more popular in search, Booksy or Vagaro?

- In August 2026, Booksy had more branded searches than Vagaro among salon booking platforms worldwide. Booksy was estimated to have 689K branded searches compared to Vagaro’s 205K, and held a 55.7% Share of Search versus Vagaro’s 16.6%.
- Booksy was ahead of Vagaro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Booksy’s estimated Share of Search among salon booking platforms worldwide moved from 53.4% to 55.7%, and its estimated monthly branded searches moved from 563K to 689K.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among salon booking platforms worldwide moved from 19.4% to 16.6%, and its estimated monthly branded searches held steady at 205K.

## How did search popularity change for salon booking platforms worldwide in August 2026?

- In August 2026, Booksy lost estimated Share of Search among salon booking platforms worldwide, from 58.4% to 55.7%.
- In August 2026, Vagaro lost estimated Share of Search among salon booking platforms worldwide, from 17.4% to 16.6%.

## Month by month

| Month | Booksy estimated searches | Booksy Share of Search | Booksy rank | Vagaro estimated searches | Vagaro Share of Search | Vagaro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 563K | 53.4% | 1 | 205K | 19.4% | 3 |
| Nov 2025 | 563K | 57.9% | 1 | 168K | 17.3% | 3 |
| Dec 2025 | 566K | 58.4% | 1 | 168K | 17.3% | 3 |
| Jan 2026 | 566K | 53.7% | 1 | 204K | 19.4% | 3 |
| Feb 2026 | 565K | 55.6% | 1 | 168K | 16.5% | 3 |
| Mar 2026 | 690K | 58.3% | 1 | 205K | 17.3% | 3 |
| Apr 2026 | 689K | 58.5% | 1 | 205K | 17.4% | 3 |
| May 2026 | 690K | 55.8% | 1 | 205K | 16.6% | 3 |
| Jun 2026 | 687K | 58.4% | 1 | 204K | 17.4% | 3 |
| Jul 2026 | 687K | 58.4% | 1 | 204K | 17.4% | 3 |
| Aug 2026 | 689K | 55.7% | 1 | 205K | 16.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Booksy’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Booksy**: Measured on the search terms “booksy”, “booksy app”, “booksy com”, “booksy salon booking”, “booksy salon software” and “booksy software”, summed into one figure.
- **Vagaro**: Measured on the search terms “salon software vagaro”, “vagaro”, “vagaro app”, “vagaro booking software”, “vagaro com”, “vagaro salon booking” and “vagaro software”, summed into one figure.

- [Booksy profile](/demand/global-en/brands/booksy)
- [Vagaro profile](/demand/global-en/brands/vagaro)
- [All salon booking platforms worldwide](/demand/global-en/categories/salon-booking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Booksy or Vagaro?

In August 2026, Booksy had more branded searches than Vagaro among salon booking platforms worldwide. Booksy was estimated to have 689K branded searches compared to Vagaro’s 205K, and held a 55.7% Share of Search versus Vagaro’s 16.6%.

## Cite this page

Brandwave. "Booksy vs Vagaro: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/booksy-vs-vagaro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/booksy-vs-vagaro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.