---
title: "Booking.com vs Vrbo: Which is more popular by branded search?"
description: "Which is more popular in search, Booking.com or Vrbo? Compare estimated monthly branded-search demand and Share of Search inside the Holiday rental platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/booking-com-vs-vrbo"
publisher: "Brandwave"
---

# Booking.com vs Vrbo: Which is more popular by branded search?

Which is more popular in search, Booking.com or Vrbo? Compare estimated monthly branded-search demand and Share of Search inside the Holiday rental platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Booking.com and Vrbo
- **Competitive set**: Holiday rental platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Booking.com Share of Search**: 0.15%
- **Vrbo Share of Search**: 6.8%

## Which is more popular in search, Booking.com or Vrbo?

- In August 2026, Vrbo had more branded searches than Booking.com among holiday rental platforms worldwide. Vrbo was estimated to have 3.4M branded searches compared to Booking.com’s 74K, and held a 6.8% Share of Search versus Booking.com’s 0.15%.
- Vrbo was ahead of Booking.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday rental platforms worldwide moved from 0.18% to 0.15%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Vrbo’s estimated Share of Search among holiday rental platforms worldwide held steady at 6.8%, and its estimated monthly branded searches moved from 2.7M to 3.4M.

## How did search popularity change for holiday rental platforms worldwide in August 2026?

- Estimated monthly branded searches for Vrbo worldwide rose 22.3% over 11 measured months, from 2.7M to 3.4M in August 2026.

## Month by month

| Month | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | Vrbo estimated searches | Vrbo Share of Search | Vrbo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 0.18% | 4 | 2.7M | 6.8% | 2 |
| Nov 2025 | 74K | 0.18% | 3 | 2.7M | 6.8% | 2 |
| Dec 2025 | 74K | 0.18% | 3 | 2.7M | 6.8% | 2 |
| Jan 2026 | 74K | 0.15% | 4 | 4.1M | 8.2% | 2 |
| Feb 2026 | 60.5K | 0.15% | 4 | 4.1M | 9.9% | 2 |
| Mar 2026 | 74K | 0.15% | 4 | 4.1M | 8.2% | 2 |
| Apr 2026 | 74K | 0.15% | 4 | 3.4M | 6.8% | 2 |
| May 2026 | 74K | 0.15% | 4 | 3.4M | 6.8% | 2 |
| Jun 2026 | 74K | 0.15% | 4 | 4.1M | 8.2% | 2 |
| Jul 2026 | 74K | 0.12% | 4 | 4.1M | 6.8% | 2 |
| Aug 2026 | 74K | 0.15% | 4 | 3.4M | 6.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Booking.com’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Booking.com**: Measured on the search term “bookingcom”.
- **Vrbo**: Measured on the search term “vrbo”.

- [Booking.com profile](/demand/global-en/brands/booking-com)
- [Vrbo profile](/demand/global-en/brands/vrbo)
- [All holiday rental platforms worldwide](/demand/global-en/categories/holiday-rental-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Booking.com or Vrbo?

In August 2026, Vrbo had more branded searches than Booking.com among holiday rental platforms worldwide. Vrbo was estimated to have 3.4M branded searches compared to Booking.com’s 74K, and held a 6.8% Share of Search versus Booking.com’s 0.15%.

## Cite this page

Brandwave. "Booking.com vs Vrbo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/booking-com-vs-vrbo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/booking-com-vs-vrbo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.