--- title: "Booking.com vs Vacasa: Which is searched more?" description: "Is Booking.com or Vacasa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday rental platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/booking-com-vs-vacasa" publisher: "Brandwave" --- # Booking.com vs Vacasa: Which is searched more? Is Booking.com or Vacasa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday rental platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Booking.com and Vacasa - **Competitive set**: Holiday rental platforms - **Market**: Global - **Month measured**: Sep 2026 - **Booking.com Share of Search**: 15.8% - **Vacasa Share of Search**: 0.09% ## Is Booking.com or Vacasa more popular in search? - In September 2026, Booking.com had more branded searches than Vacasa among holiday rental platforms worldwide. Booking.com had about 7.5 million branded searches, while Vacasa had 40,500. Booking.com made up 15.8% of all holiday rental platform searches we track, and Vacasa accounted for 0.09%. - Booking.com was ahead of Vacasa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Booking.com’s share of searches among holiday rental platforms worldwide moved from 9.4% to 15.8%, and its estimated monthly branded searches moved from 4.2M to 7.5M. - Across the 12 months ending September 2026, Vacasa’s share of searches among holiday rental platforms worldwide moved from 0.17% to 0.09%, and its estimated monthly branded searches moved from 74K to 40.5K. ## Top holiday rental platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Booking.com appeared in all five answers. Vacasa did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airbnb | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vrbo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Booking.com | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | HomeToGo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Plum Guide | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Vacasa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about holiday rental platforms - Asked ChatGPT "Which holiday rental platform should I book?": 1. Airbnb, 2. Vrbo, 3. Booking.com - Asked ChatGPT "What are the best holiday rental platforms?": 1. Airbnb, 2. Vrbo, 3. Booking.com, 4. HomeToGo, 5. Plum Guide - Asked ChatGPT "What's the best holiday rental platform for a family holiday?": 1. Vrbo, 2. Airbnb, 3. Booking.com, 4. HomeToGo - Searched Google, AI Overview "vacation rental site": 1. Airbnb, 2. Vrbo, 3. Booking.com, 4. HomeToGo - Searched Google, AI Overview "family holiday rentals": 1. Vrbo, 2. Airbnb, 3. Booking.com, 4. HomeToGo, 5. Plum Guide Not named in any answer: Vacasa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for holiday rental platforms worldwide in September 2026? - Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026. - Estimated monthly branded searches for Vacasa worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026. ## Month by month | Month | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | Vacasa estimated searches | Vacasa Share of Search | Vacasa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2M | 9.4% | 2 | 74K | 0.17% | 5 | | Nov 2025 | 4.2M | 9.4% | 2 | 60.5K | 0.14% | 5 | | Dec 2025 | 4.2M | 9.4% | 2 | 60.5K | 0.14% | 5 | | Jan 2026 | 5.1M | 9.2% | 2 | 90.5K | 0.16% | 5 | | Feb 2026 | 5.1M | 10.9% | 2 | 90.5K | 0.19% | 5 | | Mar 2026 | 6.2M | 11.1% | 2 | 90.5K | 0.16% | 5 | | Apr 2026 | 6.2M | 11.2% | 2 | 74K | 0.13% | 5 | | May 2026 | 6.2M | 11.2% | 2 | 74K | 0.13% | 5 | | Jun 2026 | 6.2M | 11.1% | 2 | 74K | 0.13% | 5 | | Jul 2026 | 7.6M | 11.2% | 2 | 60.5K | 0.09% | 5 | | Aug 2026 | 9.2M | 15.8% | 2 | 49.5K | 0.08% | 5 | | Sep 2026 | 7.5M | 15.8% | 2 | 40.5K | 0.09% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Booking.com’s and Vacasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Booking.com**: Measured on the search terms “booking com” and “bookingcom”, summed into one figure. - **Vacasa**: Measured on the search term “vacasa”. - [Booking.com profile](/demand/global-en/brands/booking-com) - [Vacasa profile](/demand/global-en/brands/vacasa) - [All holiday rental platforms worldwide](/demand/global-en/categories/holiday-rental-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Booking.com or Vacasa more popular in search? In September 2026, Booking.com had more branded searches than Vacasa among holiday rental platforms worldwide. Booking.com had about 7.5 million branded searches, while Vacasa had 40,500. Booking.com made up 15.8% of all holiday rental platform searches we track, and Vacasa accounted for 0.09%. ## Cite this page Brandwave. "Booking.com vs Vacasa: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/booking-com-vs-vacasa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/booking-com-vs-vacasa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.