---
title: "Booking.com vs Priceline: Which is searched more?"
description: "Is Booking.com or Priceline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/booking-com-vs-priceline"
publisher: "Brandwave"
---

# Booking.com vs Priceline: Which is searched more?

Is Booking.com or Priceline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Booking.com and Priceline
- **Competitive set**: Online travel agencies
- **Market**: Global
- **Month measured**: Sep 2026
- **Booking.com Share of Search**: 4.7%
- **Priceline Share of Search**: 1.7%

## Is Booking.com or Priceline more popular in search?

- In September 2026, Booking.com had more branded searches than Priceline among online travel agencies worldwide. Booking.com had about 7.5 million branded searches, while Priceline had 2.7 million. Booking.com made up 4.7% of all online travel agency searches we track, and Priceline accounted for 1.7%.
- Booking.com was ahead of Priceline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booking.com’s share of searches among online travel agencies worldwide moved from 2.7% to 4.7%, and its estimated monthly branded searches moved from 4.2M to 7.5M.
- Across the 12 months ending September 2026, Priceline’s share of searches among online travel agencies worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 2.7M.

## How did search popularity change for online travel agencies worldwide in September 2026?

- In September 2026, Booking.com lost share of searches among online travel agencies worldwide, from 5.5% to 4.7%.
- In September 2026, Priceline rose from 8th to 7th among online travel agencies worldwide.

## Month by month

| Month | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | Priceline estimated searches | Priceline Share of Search | Priceline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.2M | 2.7% | 6 | 2.7M | 1.8% | 7 |
| Nov 2025 | 4.2M | 2.8% | 6 | 2.7M | 1.8% | 7 |
| Dec 2025 | 4.2M | 2.9% | 6 | 2.7M | 1.9% | 7 |
| Jan 2026 | 5.1M | 2.7% | 6 | 2.7M | 1.5% | 8 |
| Feb 2026 | 5.1M | 3.3% | 5 | 2.7M | 1.8% | 8 |
| Mar 2026 | 6.2M | 3.5% | 5 | 2.7M | 1.6% | 8 |
| Apr 2026 | 6.2M | 3.8% | 5 | 2.7M | 1.7% | 8 |
| May 2026 | 6.2M | 3.7% | 5 | 2.7M | 1.7% | 8 |
| Jun 2026 | 6.2M | 3.8% | 5 | 2.7M | 1.7% | 8 |
| Jul 2026 | 7.6M | 4.3% | 5 | 2.7M | 1.5% | 8 |
| Aug 2026 | 9.2M | 5.5% | 4 | 2.7M | 1.6% | 8 |
| Sep 2026 | 7.5M | 4.7% | 5 | 2.7M | 1.7% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Booking.com’s and Priceline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Booking.com**: Measured on the search terms “booking com” and “bookingcom”, summed into one figure.
- **Priceline**: Measured on the search term “priceline”.

- [Booking.com profile](/demand/global-en/brands/booking-com)
- [Priceline profile](/demand/global-en/brands/priceline)
- [All online travel agencies worldwide](/demand/global-en/categories/online-travel-agencies): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Booking.com or Priceline more popular in search?

In September 2026, Booking.com had more branded searches than Priceline among online travel agencies worldwide. Booking.com had about 7.5 million branded searches, while Priceline had 2.7 million. Booking.com made up 4.7% of all online travel agency searches we track, and Priceline accounted for 1.7%.

## Cite this page

Brandwave. "Booking.com vs Priceline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/booking-com-vs-priceline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/booking-com-vs-priceline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.