--- title: "Booking.com vs Hotels.com: Which is searched more?" description: "Which is more popular in search, Booking.com or Hotels.com? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/booking-com-vs-hotels-com" publisher: "Brandwave" --- # Booking.com vs Hotels.com: Which is searched more? Which is more popular in search, Booking.com or Hotels.com? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Booking.com and Hotels.com - **Competitive set**: Online travel booking sites - **Market**: Global - **Month measured**: Sep 2026 - **Booking.com Share of Search**: 10.7% - **Hotels.com Share of Search**: 0.78% ## Which is more popular in search, Booking.com or Hotels.com? - In September 2026, Booking.com had more branded searches than Hotels.com among online travel booking sites worldwide. Booking.com was estimated to have 7.5M branded searches compared to Hotels.com’s 550K, and held a 10.7% Share of Search versus Hotels.com’s 0.78%. - Booking.com was ahead of Hotels.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among online travel booking sites worldwide moved from 6.6% to 10.7%, and its estimated monthly branded searches moved from 4.2M to 7.5M. - Across the 12 months ending September 2026, Hotels.com’s estimated Share of Search among online travel booking sites worldwide moved from 0.71% to 0.78%, and its estimated monthly branded searches moved from 450K to 550K. ## How did search popularity change for online travel booking sites worldwide in September 2026? - In September 2026, Booking.com lost estimated Share of Search among online travel booking sites worldwide, from 12.8% to 10.7%. - Estimated monthly branded searches for Hotels.com worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026. ## Month by month | Month | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | Hotels.com estimated searches | Hotels.com Share of Search | Hotels.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2M | 6.6% | 4 | 450K | 0.71% | 6 | | Nov 2025 | 4.2M | 6.6% | 4 | 368K | 0.58% | 6 | | Dec 2025 | 4.2M | 7.6% | 4 | 368K | 0.67% | 6 | | Jan 2026 | 5.1M | 6.6% | 4 | 450K | 0.58% | 6 | | Feb 2026 | 5.1M | 7.7% | 3 | 450K | 0.68% | 6 | | Mar 2026 | 6.2M | 9.2% | 3 | 450K | 0.67% | 6 | | Apr 2026 | 6.2M | 9.2% | 3 | 450K | 0.67% | 6 | | May 2026 | 6.2M | 9.1% | 3 | 550K | 0.8% | 6 | | Jun 2026 | 6.2M | 9.2% | 3 | 550K | 0.82% | 6 | | Jul 2026 | 7.6M | 11% | 3 | 673K | 0.98% | 6 | | Aug 2026 | 9.2M | 12.8% | 2 | 673K | 0.94% | 6 | | Sep 2026 | 7.5M | 10.7% | 3 | 550K | 0.78% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Booking.com’s and Hotels.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Booking.com**: Measured on the search terms “booking com” and “bookingcom”, summed into one figure. - **Hotels.com**: Measured on the search term “hotels com”. - [Booking.com profile](/demand/global-en/brands/booking-com) - [Hotels.com profile](/demand/global-en/brands/hotels-com) - [All online travel booking sites worldwide](/demand/global-en/categories/online-travel-booking): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Booking.com or Hotels.com? In September 2026, Booking.com had more branded searches than Hotels.com among online travel booking sites worldwide. Booking.com was estimated to have 7.5M branded searches compared to Hotels.com’s 550K, and held a 10.7% Share of Search versus Hotels.com’s 0.78%. ## Cite this page Brandwave. "Booking.com vs Hotels.com: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/booking-com-vs-hotels-com This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/booking-com-vs-hotels-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.