---
title: "Booking.com vs Expedia: Which is more popular by branded search?"
description: "Which is more popular in search, Booking.com or Expedia? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/booking-com-vs-expedia"
publisher: "Brandwave"
---

# Booking.com vs Expedia: Which is more popular by branded search?

Which is more popular in search, Booking.com or Expedia? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Booking.com and Expedia
- **Competitive set**: Online travel agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Booking.com Share of Search**: 0.12%
- **Expedia Share of Search**: 14.7%

## Which is more popular in search, Booking.com or Expedia?

- In August 2026, Expedia had more branded searches than Booking.com among online travel agencies worldwide. Expedia was estimated to have 9.1M branded searches compared to Booking.com’s 74K, and held a 14.7% Share of Search versus Booking.com’s 0.12%.
- Expedia was ahead of Booking.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel agencies worldwide moved from 0.13% to 0.12%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Expedia’s estimated Share of Search among online travel agencies worldwide moved from 12.7% to 14.7%, and its estimated monthly branded searches moved from 7.5M to 9.1M.

## How did search popularity change for online travel agencies worldwide in August 2026?

- Estimated monthly branded searches for Expedia worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

## Month by month

| Month | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | Expedia estimated searches | Expedia Share of Search | Expedia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 0.13% | 5 | 7.5M | 12.7% | 2 |
| Nov 2025 | 74K | 0.13% | 5 | 7.5M | 12.7% | 2 |
| Dec 2025 | 74K | 0.15% | 5 | 7.5M | 14.8% | 2 |
| Jan 2026 | 74K | 0.1% | 5 | 9.1M | 12.7% | 2 |
| Feb 2026 | 60.5K | 0.1% | 5 | 9.1M | 15.1% | 2 |
| Mar 2026 | 74K | 0.12% | 5 | 9.1M | 15.1% | 2 |
| Apr 2026 | 74K | 0.12% | 5 | 9.1M | 15.1% | 2 |
| May 2026 | 74K | 0.12% | 5 | 9.1M | 14.8% | 2 |
| Jun 2026 | 74K | 0.12% | 5 | 9.1M | 15.1% | 2 |
| Jul 2026 | 74K | 0.12% | 5 | 9.1M | 15.1% | 2 |
| Aug 2026 | 74K | 0.12% | 5 | 9.1M | 14.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Booking.com’s and Expedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Booking.com**: Measured on the search term “bookingcom”.
- **Expedia**: Measured on the search term “expedia”.

- [Booking.com profile](/demand/global-en/brands/booking-com)
- [Expedia profile](/demand/global-en/brands/expedia)
- [All online travel agencies worldwide](/demand/global-en/categories/online-travel-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Booking.com or Expedia?

In August 2026, Expedia had more branded searches than Booking.com among online travel agencies worldwide. Expedia was estimated to have 9.1M branded searches compared to Booking.com’s 74K, and held a 14.7% Share of Search versus Booking.com’s 0.12%.

## Cite this page

Brandwave. "Booking.com vs Expedia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/booking-com-vs-expedia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/booking-com-vs-expedia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.