---
title: "Book of the Month vs Storytel: Which is more popular by branded search?"
description: "Which is more popular in search, Book of the Month or Storytel? Compare estimated monthly branded-search demand and Share of Search inside the Book subscription services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/book-of-the-month-vs-storytel"
publisher: "Brandwave"
---

# Book of the Month vs Storytel: Which is more popular by branded search?

Which is more popular in search, Book of the Month or Storytel? Compare estimated monthly branded-search demand and Share of Search inside the Book subscription services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Book of the Month and Storytel
- **Competitive set**: Book subscription services
- **Market**: Global
- **Month measured**: Aug 2026
- **Book of the Month Share of Search**: 1%
- **Storytel Share of Search**: 4.2%

## Which is more popular in search, Book of the Month or Storytel?

- In August 2026, Storytel had more branded searches than Book of the Month among book subscription services worldwide. Storytel was estimated to have 301K branded searches compared to Book of the Month’s 74K, and held a 4.2% Share of Search versus Book of the Month’s 1%.
- Storytel was ahead of Book of the Month in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Book of the Month’s estimated Share of Search among book subscription services worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Storytel’s estimated Share of Search among book subscription services worldwide moved from 4.4% to 4.2%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for book subscription services worldwide in August 2026?

- In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%.
- Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026.

## Month by month

| Month | Book of the Month estimated searches | Book of the Month Share of Search | Book of the Month rank | Storytel estimated searches | Storytel Share of Search | Storytel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 1.1% | 5 | 301K | 4.4% | 4 |
| Nov 2025 | 74K | 1.2% | 5 | 301K | 4.9% | 4 |
| Dec 2025 | 110K | 1.9% | 5 | 301K | 5.1% | 4 |
| Jan 2026 | 110K | 1.7% | 5 | 368K | 5.7% | 4 |
| Feb 2026 | 74K | 1.3% | 5 | 301K | 5.2% | 4 |
| Mar 2026 | 74K | 1.2% | 5 | 301K | 4.9% | 4 |
| Apr 2026 | 110K | 1.8% | 5 | 301K | 4.8% | 4 |
| May 2026 | 110K | 1.9% | 5 | 301K | 5.2% | 4 |
| Jun 2026 | 74K | 1.3% | 5 | 246K | 4.3% | 4 |
| Jul 2026 | 74K | 1.3% | 5 | 301K | 5.2% | 4 |
| Aug 2026 | 74K | 1% | 5 | 301K | 4.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Book of the Month’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Book of the Month**: Measured on the search term “book of the month”.
- **Storytel**: Measured on the search term “storytel”.

- [Book of the Month profile](/demand/global-en/brands/book-of-the-month)
- [Storytel profile](/demand/global-en/brands/storytel)
- [All book subscription services worldwide](/demand/global-en/categories/book-subscription-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Book of the Month or Storytel?

In August 2026, Storytel had more branded searches than Book of the Month among book subscription services worldwide. Storytel was estimated to have 301K branded searches compared to Book of the Month’s 74K, and held a 4.2% Share of Search versus Book of the Month’s 1%.

## Cite this page

Brandwave. "Book of the Month vs Storytel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/book-of-the-month-vs-storytel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/book-of-the-month-vs-storytel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.