--- title: "Bontrager vs Smith: Which is searched more?" description: "Is Bontrager or Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike helmet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bontrager-vs-smith-optics" publisher: "Brandwave" --- # Bontrager vs Smith: Which is searched more? Is Bontrager or Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike helmet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bontrager and Smith - **Competitive set**: Bike helmet brands - **Market**: Global - **Month measured**: Sep 2026 - **Bontrager Share of Search**: 5.1% - **Smith Share of Search**: 1.2% ## Is Bontrager or Smith more popular in search? - In September 2026, Bontrager had more branded searches than Smith among bike helmet brands worldwide. Bontrager had about 27,100 branded searches, while Smith had 6,600. Bontrager made up 5.1% of all bike helmet brand searches we track, and Smith accounted for 1.2%. - Bontrager was ahead of Smith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bontrager’s share of searches among bike helmet brands worldwide moved from 6.3% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Smith’s share of searches among bike helmet brands worldwide moved from 1% to 1.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top bike helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Bontrager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smith was listed before Bontrager in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Specialized | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smith | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Bontrager | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bell | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Kask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bike helmet brands - Asked ChatGPT "Which bike helmet brand should I buy?": 1. Giro, 2. Specialized, 3. Bontrager, 4. Smith - Asked ChatGPT "What are the best bike helmet brands?": 1. Giro, 2. Specialized, 3. POC, 4. Bontrager, 5. Smith, 6. Bell - Asked ChatGPT "What's the best bike helmet brand for road cycling?": 1. POC, 2. Giro, 3. Specialized, 4. Smith - Searched Google, AI Overview "best bike helmet": 1. Giro, 2. POC, 3. Smith - Searched Google, AI Overview "cycling helmet": 1. Specialized, 2. Smith, 3. POC, 4. Giro Not named in any answer: Kask. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bike helmet brands worldwide in September 2026? - In September 2026, Bontrager lost share of searches among bike helmet brands worldwide, from 5.6% to 5.1%. - Estimated monthly branded searches for Smith worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | Bontrager estimated searches | Bontrager Share of Search | Bontrager rank | Smith estimated searches | Smith Share of Search | Smith rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 6.3% | 6 | 5.4K | 1% | 7 | | Nov 2025 | 27.1K | 4.9% | 6 | 5.4K | 0.97% | 7 | | Dec 2025 | 22.2K | 4.6% | 6 | 6.6K | 1.4% | 7 | | Jan 2026 | 27.1K | 5.6% | 6 | 3.6K | 0.74% | 7 | | Feb 2026 | 27.1K | 5.9% | 6 | 3.6K | 0.79% | 7 | | Mar 2026 | 33.1K | 5.4% | 6 | 6.6K | 1.1% | 7 | | Apr 2026 | 40.5K | 6.1% | 6 | 8.1K | 1.2% | 7 | | May 2026 | 40.5K | 6.1% | 6 | 8.1K | 1.2% | 7 | | Jun 2026 | 33.1K | 5.6% | 6 | 8.1K | 1.4% | 7 | | Jul 2026 | 33.1K | 5.3% | 6 | 8.1K | 1.3% | 7 | | Aug 2026 | 33.1K | 5.6% | 6 | 8.1K | 1.4% | 7 | | Sep 2026 | 27.1K | 5.1% | 6 | 6.6K | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bontrager’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bontrager**: Measured on the search term “bontrager”. - **Smith**: Measured on the search term “smith bike helmet”. - [Bontrager profile](/demand/global-en/brands/bontrager) - [Smith profile](/demand/global-en/brands/smith-optics) - [All bike helmet brands worldwide](/demand/global-en/categories/bike-helmet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bontrager or Smith more popular in search? In September 2026, Bontrager had more branded searches than Smith among bike helmet brands worldwide. Bontrager had about 27,100 branded searches, while Smith had 6,600. Bontrager made up 5.1% of all bike helmet brand searches we track, and Smith accounted for 1.2%. ## Cite this page Brandwave. "Bontrager vs Smith: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bontrager-vs-smith-optics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bontrager-vs-smith-optics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.