---
title: "Bontrager vs Shimano: Which is more popular by branded search?"
description: "Which is more popular in search, Bontrager or Shimano? Compare estimated monthly branded-search demand and Share of Search inside the Cycling shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bontrager-vs-shimano"
publisher: "Brandwave"
---

# Bontrager vs Shimano: Which is more popular by branded search?

Which is more popular in search, Bontrager or Shimano? Compare estimated monthly branded-search demand and Share of Search inside the Cycling shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bontrager and Shimano
- **Competitive set**: Cycling shoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bontrager Share of Search**: 3.2%
- **Shimano Share of Search**: 35.5%

## Which is more popular in search, Bontrager or Shimano?

- In August 2026, Shimano had more branded searches than Bontrager among cycling shoe brands worldwide. Shimano was estimated to have 368K branded searches compared to Bontrager’s 33.1K, and held a 35.5% Share of Search versus Bontrager’s 3.2%.
- Shimano was ahead of Bontrager in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bontrager’s estimated Share of Search among cycling shoe brands worldwide moved from 2.2% to 3.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among cycling shoe brands worldwide moved from 24.6% to 35.5%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for cycling shoe brands worldwide in August 2026?

- In August 2026, Shimano overtook Sidi to take the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5%.
- Bontrager’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 1.8% to 3.2% in August 2026.

## Month by month

| Month | Bontrager estimated searches | Bontrager Share of Search | Bontrager rank | Shimano estimated searches | Shimano Share of Search | Shimano rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 2.2% | 5 | 368K | 24.6% | 2 |
| Nov 2025 | 27.1K | 2.1% | 5 | 301K | 23.8% | 2 |
| Dec 2025 | 22.2K | 1.7% | 5 | 301K | 23.7% | 2 |
| Jan 2026 | 27.1K | 1.9% | 5 | 301K | 21.3% | 2 |
| Feb 2026 | 27.1K | 1.9% | 5 | 301K | 21.3% | 2 |
| Mar 2026 | 33.1K | 2.2% | 5 | 368K | 24.5% | 2 |
| Apr 2026 | 40.5K | 2.8% | 5 | 450K | 31.2% | 2 |
| May 2026 | 40.5K | 1.8% | 5 | 450K | 20.3% | 3 |
| Jun 2026 | 33.1K | 2.4% | 5 | 368K | 26.5% | 2 |
| Jul 2026 | 33.1K | 3% | 5 | 368K | 32.9% | 2 |
| Aug 2026 | 33.1K | 3.2% | 5 | 368K | 35.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bontrager’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bontrager**: Measured on the search term “bontrager”.
- **Shimano**: Measured on the search term “shimano”.

- [Bontrager profile](/demand/global-en/brands/bontrager)
- [Shimano profile](/demand/global-en/brands/shimano)
- [All cycling shoe brands worldwide](/demand/global-en/categories/cycling-shoe-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bontrager or Shimano?

In August 2026, Shimano had more branded searches than Bontrager among cycling shoe brands worldwide. Shimano was estimated to have 368K branded searches compared to Bontrager’s 33.1K, and held a 35.5% Share of Search versus Bontrager’s 3.2%.

## Cite this page

Brandwave. "Bontrager vs Shimano: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bontrager-vs-shimano

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bontrager-vs-shimano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.