--- title: "Bontrager vs POC: Which is searched more?" description: "Is Bontrager or POC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike helmet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bontrager-vs-poc-sports" publisher: "Brandwave" --- # Bontrager vs POC: Which is searched more? Is Bontrager or POC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike helmet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bontrager and POC - **Competitive set**: Bike helmet brands - **Market**: Global - **Month measured**: Sep 2026 - **Bontrager Share of Search**: 5.1% - **POC Share of Search**: 7.6% ## Is Bontrager or POC more popular in search? - In September 2026, POC had more branded searches than Bontrager among bike helmet brands worldwide. POC had about 40,500 branded searches, while Bontrager had 27,100. POC made up 7.6% of all bike helmet brand searches we track, and Bontrager accounted for 5.1%. - POC was ahead of Bontrager in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bontrager’s share of searches among bike helmet brands worldwide moved from 6.3% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, POC’s share of searches among bike helmet brands worldwide moved from 7.7% to 7.6%, and its estimated monthly branded searches held steady at 40.5K. ## Top bike helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, POC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bontrager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. POC was listed before Bontrager in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Specialized | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smith | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Bontrager | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bell | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Kask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bike helmet brands - Asked ChatGPT "Which bike helmet brand should I buy?": 1. Giro, 2. Specialized, 3. Bontrager, 4. Smith - Asked ChatGPT "What are the best bike helmet brands?": 1. Giro, 2. Specialized, 3. POC, 4. Bontrager, 5. Smith, 6. Bell - Asked ChatGPT "What's the best bike helmet brand for road cycling?": 1. POC, 2. Giro, 3. Specialized, 4. Smith - Searched Google, AI Overview "best bike helmet": 1. Giro, 2. POC, 3. Smith - Searched Google, AI Overview "cycling helmet": 1. Specialized, 2. Smith, 3. POC, 4. Giro Not named in any answer: Kask. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bike helmet brands worldwide in September 2026? - In September 2026, POC lost share of searches among bike helmet brands worldwide, from 8.4% to 7.6%. - In September 2026, Bontrager lost share of searches among bike helmet brands worldwide, from 5.6% to 5.1%. ## Month by month | Month | Bontrager estimated searches | Bontrager Share of Search | Bontrager rank | POC estimated searches | POC Share of Search | POC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 6.3% | 6 | 40.5K | 7.7% | 5 | | Nov 2025 | 27.1K | 4.9% | 6 | 49.5K | 8.9% | 5 | | Dec 2025 | 22.2K | 4.6% | 6 | 49.5K | 10.3% | 5 | | Jan 2026 | 27.1K | 5.6% | 6 | 49.5K | 10.2% | 5 | | Feb 2026 | 27.1K | 5.9% | 6 | 49.5K | 10.8% | 5 | | Mar 2026 | 33.1K | 5.4% | 6 | 49.5K | 8.1% | 5 | | Apr 2026 | 40.5K | 6.1% | 6 | 49.5K | 7.4% | 5 | | May 2026 | 40.5K | 6.1% | 6 | 49.5K | 7.4% | 5 | | Jun 2026 | 33.1K | 5.6% | 6 | 40.5K | 6.8% | 5 | | Jul 2026 | 33.1K | 5.3% | 6 | 40.5K | 6.5% | 5 | | Aug 2026 | 33.1K | 5.6% | 6 | 49.5K | 8.4% | 5 | | Sep 2026 | 27.1K | 5.1% | 6 | 40.5K | 7.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bontrager’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bontrager**: Measured on the search term “bontrager”. - **POC**: Measured on the search term “poc helmet”. - [Bontrager profile](/demand/global-en/brands/bontrager) - [POC profile](/demand/global-en/brands/poc-sports) - [All bike helmet brands worldwide](/demand/global-en/categories/bike-helmet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bontrager or POC more popular in search? In September 2026, POC had more branded searches than Bontrager among bike helmet brands worldwide. POC had about 40,500 branded searches, while Bontrager had 27,100. POC made up 7.6% of all bike helmet brand searches we track, and Bontrager accounted for 5.1%. ## Cite this page Brandwave. "Bontrager vs POC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bontrager-vs-poc-sports This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bontrager-vs-poc-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.