---
title: "Bonne Maman vs Wilkin & Sons: Which is more popular by branded search?"
description: "Which is more popular in search, Bonne Maman or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-wilkin-and-sons"
publisher: "Brandwave"
---

# Bonne Maman vs Wilkin & Sons: Which is more popular by branded search?

Which is more popular in search, Bonne Maman or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bonne Maman and Wilkin & Sons
- **Competitive set**: Jam brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bonne Maman Share of Search**: 0.14%
- **Wilkin & Sons Share of Search**: 15.5%

## Which is more popular in search, Bonne Maman or Wilkin & Sons?

- In August 2026, Wilkin & Sons had more branded searches than Bonne Maman among jam brands worldwide. Wilkin & Sons was estimated to have 5.4K branded searches compared to Bonne Maman’s 50, and held a 15.5% Share of Search versus Bonne Maman’s 0.14%.
- Wilkin & Sons was ahead of Bonne Maman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonne Maman’s estimated Share of Search among jam brands worldwide moved from 0.25% to 0.14%, and its estimated monthly branded searches moved from 90 to 50.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide moved from 14.9% to 15.5%, and its estimated monthly branded searches held steady at 5.4K.

## How did search popularity change for jam brands worldwide in August 2026?

- In August 2026, Smucker's overtook Wilkin & Sons to rank 2nd among jam brands worldwide, at 15.5%.
- In August 2026, Wilkin & Sons lost estimated Share of Search among jam brands worldwide, from 17.6% to 15.5%.
- Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Month by month

| Month | Bonne Maman estimated searches | Bonne Maman Share of Search | Bonne Maman rank | Wilkin & Sons estimated searches | Wilkin & Sons Share of Search | Wilkin & Sons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.25% | 6 | 5.4K | 14.9% | 3 |
| Nov 2025 | 90 | 0.25% | 6 | 6.6K | 18.2% | 2 |
| Dec 2025 | 90 | 0.24% | 6 | 6.6K | 17.7% | 2 |
| Jan 2026 | 50 | 0.14% | 6 | 8.1K | 22% | 2 |
| Feb 2026 | 40 | 0.12% | 6 | 6.6K | 20.1% | 2 |
| Mar 2026 | 30 | 0.09% | 6 | 5.4K | 16.5% | 4 |
| Apr 2026 | 40 | 0.13% | 6 | 5.4K | 17.1% | 3 |
| May 2026 | 50 | 0.15% | 6 | 5.4K | 16.5% | 4 |
| Jun 2026 | 30 | 0.09% | 6 | 5.4K | 16.4% | 4 |
| Jul 2026 | 40 | 0.13% | 6 | 5.4K | 17.6% | 2 |
| Aug 2026 | 50 | 0.14% | 6 | 5.4K | 15.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bonne Maman’s and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bonne Maman**: Measured on the search term “bonne maman nz”.
- **Wilkin & Sons**: Measured on the search term “wilkin and sons”.

- [Bonne Maman profile](/demand/global-en/brands/bonne-maman)
- [Wilkin & Sons profile](/demand/global-en/brands/wilkin-and-sons)
- [All jam brands worldwide](/demand/global-en/categories/jam-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bonne Maman or Wilkin & Sons?

In August 2026, Wilkin & Sons had more branded searches than Bonne Maman among jam brands worldwide. Wilkin & Sons was estimated to have 5.4K branded searches compared to Bonne Maman’s 50, and held a 15.5% Share of Search versus Bonne Maman’s 0.14%.

## Cite this page

Brandwave. "Bonne Maman vs Wilkin & Sons: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-wilkin-and-sons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-wilkin-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.