--- title: "Bonne Maman vs Rigoni di Asiago: Which is searched more?" description: "Is Bonne Maman or Rigoni di Asiago more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-rigoni-di-asiago" publisher: "Brandwave" --- # Bonne Maman vs Rigoni di Asiago: Which is searched more? Is Bonne Maman or Rigoni di Asiago more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonne Maman and Rigoni di Asiago - **Competitive set**: Chocolate spreads - **Market**: Global - **Month measured**: Sep 2026 - **Bonne Maman Share of Search**: 0.05% - **Rigoni di Asiago Share of Search**: 2% ## Is Bonne Maman or Rigoni di Asiago more popular in search? - In September 2026, Rigoni di Asiago had more branded searches than Bonne Maman among chocolate spreads worldwide. Rigoni di Asiago had about 52,600 branded searches, while Bonne Maman had 1,300. Rigoni di Asiago made up 2% of all chocolate spread searches we track, and Bonne Maman accounted for 0.05%. - Rigoni di Asiago was ahead of Bonne Maman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bonne Maman’s share of searches among chocolate spreads worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 12 months ending September 2026, Rigoni di Asiago’s share of searches among chocolate spreads worldwide moved from 2.1% to 2%, and its estimated monthly branded searches moved from 64.3K to 52.6K. ## Top chocolate spreads in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bonne Maman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rigoni di Asiago was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bonne Maman was listed before Rigoni di Asiago in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nutella | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bonne Maman | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rigoni di Asiago | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lindt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hershey's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cadbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate spreads - Asked ChatGPT "Which chocolate spread brand should I buy?": 1. Bonne Maman, 2. Nutella, 3. Rigoni di Asiago - Asked ChatGPT "What are the best chocolate spread brands?": 1. Nutella, 2. Bonne Maman, 3. Rigoni di Asiago - Asked ChatGPT "What's the best chocolate spread brand for toast and sandwiches?": 1. Nutella, 2. Bonne Maman, 3. Rigoni di Asiago - Searched Google, AI Overview "healthy chocolate spread": named none of the brands we track - Searched Google, AI Overview "chocolate hazelnut spread": 1. Nutella, 2. Bonne Maman Not named in any answer: Lindt, Hershey's and Cadbury. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chocolate spreads worldwide in September 2026? - Estimated monthly branded searches for Bonne Maman worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. - Estimated monthly branded searches for Rigoni di Asiago worldwide fell 18.2% over 12 measured months, from 64.3K to 52.6K in September 2026. ## Month by month | Month | Bonne Maman estimated searches | Bonne Maman Share of Search | Bonne Maman rank | Rigoni di Asiago estimated searches | Rigoni di Asiago Share of Search | Rigoni di Asiago rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.06% | 6 | 64.3K | 2.1% | 5 | | Nov 2025 | 1.6K | 0.04% | 6 | 61.6K | 1.6% | 5 | | Dec 2025 | 1.9K | 0.06% | 6 | 52.6K | 1.6% | 5 | | Jan 2026 | 1.6K | 0.06% | 6 | 61.6K | 2.3% | 5 | | Feb 2026 | 1.9K | 0.06% | 6 | 61.6K | 2% | 5 | | Mar 2026 | 1.6K | 0.05% | 6 | 64.3K | 1.9% | 5 | | Apr 2026 | 1.3K | 0.04% | 6 | 50.4K | 1.6% | 5 | | May 2026 | 1K | 0.04% | 6 | 52.6K | 2% | 5 | | Jun 2026 | 1.3K | 0.05% | 6 | 43K | 1.6% | 5 | | Jul 2026 | 1K | 0.04% | 6 | 50.4K | 2.2% | 5 | | Aug 2026 | 1K | 0.04% | 6 | 50.4K | 1.9% | 5 | | Sep 2026 | 1.3K | 0.05% | 6 | 52.6K | 2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonne Maman’s and Rigoni di Asiago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonne Maman**: Measured on the search term “bonne maman chocolate spread”. - **Rigoni di Asiago**: Measured on the search terms “nocciolata” and “rigoni di asiago”, summed into one figure. - [Bonne Maman profile](/demand/global-en/brands/bonne-maman) - [Rigoni di Asiago profile](/demand/global-en/brands/rigoni-di-asiago) - [All chocolate spreads worldwide](/demand/global-en/categories/chocolate-spreads): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonne Maman or Rigoni di Asiago more popular in search? In September 2026, Rigoni di Asiago had more branded searches than Bonne Maman among chocolate spreads worldwide. Rigoni di Asiago had about 52,600 branded searches, while Bonne Maman had 1,300. Rigoni di Asiago made up 2% of all chocolate spread searches we track, and Bonne Maman accounted for 0.05%. ## Cite this page Brandwave. "Bonne Maman vs Rigoni di Asiago: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-rigoni-di-asiago This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-rigoni-di-asiago. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.