--- title: "Bonne Maman vs Fix & Fogg: Which is searched more?" description: "Is Bonne Maman or Fix & Fogg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-fix-and-fogg" publisher: "Brandwave" --- # Bonne Maman vs Fix & Fogg: Which is searched more? Is Bonne Maman or Fix & Fogg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonne Maman and Fix & Fogg - **Competitive set**: Spread brands - **Market**: Global - **Month measured**: Sep 2026 - **Bonne Maman Share of Search**: 5.4% - **Fix & Fogg Share of Search**: 0.03% ## Is Bonne Maman or Fix & Fogg more popular in search? - In September 2026, Bonne Maman had more branded searches than Fix & Fogg among spread brands worldwide. Bonne Maman had about 90,500 branded searches, while Fix & Fogg had 590. Bonne Maman made up 5.4% of all spread brand searches we track, and Fix & Fogg accounted for 0.03%. - Bonne Maman was ahead of Fix & Fogg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bonne Maman’s share of searches among spread brands worldwide moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Fix & Fogg’s share of searches among spread brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 480 to 590. ## Top spread brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bonne Maman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fix & Fogg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jif | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Nutella | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Smucker's Natural | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Justin’s | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Bonne Maman | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Peanut Butter & Co | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Vegemite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pic's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fix & Fogg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about spread brands - Asked ChatGPT "Which spread brand should I buy?": 1. Smucker's Natural - Asked ChatGPT "What are the best spread brands?": 1. Jif, 2. Nutella, 3. Smucker's Natural - Asked ChatGPT "What's the best spread brand for toast and sandwiches?": 1. Nutella - Searched Google, AI Overview "peanut butter brands": 1. Jif, 2. Smucker's Natural, 3. Justin’s, 4. Peanut Butter & Co - Searched Google, AI Overview "chocolate spread brands": 1. Nutella, 2. Bonne Maman, 3. Justin’s, 4. Jif Not named in any answer: Vegemite, Pic's and Fix & Fogg. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for spread brands worldwide in September 2026? - In September 2026, Bonne Maman lost share of searches among spread brands worldwide, from 7.5% to 5.4%. - Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026. ## Month by month | Month | Bonne Maman estimated searches | Bonne Maman Share of Search | Bonne Maman rank | Fix & Fogg estimated searches | Fix & Fogg Share of Search | Fix & Fogg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 6.4% | 3 | 480 | 0.03% | 8 | | Nov 2025 | 110K | 7.1% | 3 | 590 | 0.04% | 8 | | Dec 2025 | 110K | 7.4% | 3 | 480 | 0.03% | 8 | | Jan 2026 | 74K | 4.9% | 3 | 590 | 0.04% | 8 | | Feb 2026 | 74K | 3.8% | 3 | 480 | 0.02% | 8 | | Mar 2026 | 90.5K | 5.2% | 3 | 480 | 0.03% | 8 | | Apr 2026 | 74K | 4.3% | 3 | 480 | 0.03% | 8 | | May 2026 | 74K | 4.3% | 3 | 590 | 0.03% | 8 | | Jun 2026 | 74K | 3.4% | 3 | 590 | 0.03% | 8 | | Jul 2026 | 74K | 4.9% | 3 | 590 | 0.04% | 8 | | Aug 2026 | 135K | 7.5% | 3 | 720 | 0.04% | 8 | | Sep 2026 | 90.5K | 5.4% | 3 | 590 | 0.03% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonne Maman’s and Fix & Fogg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonne Maman**: Measured on the search term “bonne maman”. - **Fix & Fogg**: Measured on the search term “fix & fogg”. - [Bonne Maman profile](/demand/global-en/brands/bonne-maman) - [Fix & Fogg profile](/demand/global-en/brands/fix-and-fogg) - [All spread brands worldwide](/demand/global-en/categories/spread-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonne Maman or Fix & Fogg more popular in search? In September 2026, Bonne Maman had more branded searches than Fix & Fogg among spread brands worldwide. Bonne Maman had about 90,500 branded searches, while Fix & Fogg had 590. Bonne Maman made up 5.4% of all spread brand searches we track, and Fix & Fogg accounted for 0.03%. ## Cite this page Brandwave. "Bonne Maman vs Fix & Fogg: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-fix-and-fogg This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bonne-maman-vs-fix-and-fogg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.