---
title: "Bonfire vs Coupa: Which is more popular by branded search?"
description: "Which is more popular in search, Bonfire or Coupa? Compare estimated monthly branded-search demand and Share of Search inside the E-procurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bonfire-vs-coupa"
publisher: "Brandwave"
---

# Bonfire vs Coupa: Which is more popular by branded search?

Which is more popular in search, Bonfire or Coupa? Compare estimated monthly branded-search demand and Share of Search inside the E-procurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bonfire and Coupa
- **Competitive set**: E-procurement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Bonfire Share of Search**: 37.1%
- **Coupa Share of Search**: 26.4%

## Which is more popular in search, Bonfire or Coupa?

- In August 2026, Bonfire had more branded searches than Coupa among e-procurement platforms worldwide. Bonfire was estimated to have 246K branded searches compared to Coupa’s 175K, and held a 37.1% Share of Search versus Coupa’s 26.4%.
- Bonfire was ahead of Coupa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonfire’s estimated Share of Search among e-procurement platforms worldwide moved from 37.5% to 37.1%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Coupa’s estimated Share of Search among e-procurement platforms worldwide moved from 26.2% to 26.4%, and its estimated monthly branded searches moved from 211K to 175K.

## How did search popularity change for e-procurement platforms worldwide in August 2026?

- In August 2026, Periscope overtook Coupa to rank 2nd among e-procurement platforms worldwide, at 30.3%.
- In August 2026, Bonfire lost estimated Share of Search among e-procurement platforms worldwide, from 39.3% to 37.1%.
- In August 2026, Coupa lost estimated Share of Search among e-procurement platforms worldwide, from 27.7% to 26.4%.

## Month by month

| Month | Bonfire estimated searches | Bonfire Share of Search | Bonfire rank | Coupa estimated searches | Coupa Share of Search | Coupa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 37.5% | 1 | 211K | 26.2% | 3 |
| Nov 2025 | 368K | 44.4% | 1 | 173K | 20.9% | 3 |
| Dec 2025 | 368K | 44.7% | 1 | 172K | 20.9% | 3 |
| Jan 2026 | 368K | 44.4% | 1 | 173K | 20.9% | 3 |
| Feb 2026 | 201K | 32.6% | 1 | 173K | 28.1% | 3 |
| Mar 2026 | 246K | 35% | 1 | 209K | 29.8% | 2 |
| Apr 2026 | 246K | 35% | 1 | 209K | 29.8% | 2 |
| May 2026 | 246K | 37.2% | 1 | 173K | 26.1% | 3 |
| Jun 2026 | 246K | 35% | 1 | 209K | 29.8% | 2 |
| Jul 2026 | 246K | 39.3% | 1 | 173K | 27.7% | 2 |
| Aug 2026 | 246K | 37.1% | 1 | 175K | 26.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bonfire’s and Coupa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bonfire**: Measured on the search term “bonfire”.
- **Coupa**: Measured on the search terms “coupa”, “coupa app”, “coupa com”, “coupa procurement” and “coupa software”, summed into one figure.

- [Bonfire profile](/demand/global-en/brands/bonfire)
- [Coupa profile](/demand/global-en/brands/coupa)
- [All e-procurement platforms worldwide](/demand/global-en/categories/e-procurement-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bonfire or Coupa?

In August 2026, Bonfire had more branded searches than Coupa among e-procurement platforms worldwide. Bonfire was estimated to have 246K branded searches compared to Coupa’s 175K, and held a 37.1% Share of Search versus Coupa’s 26.4%.

## Cite this page

Brandwave. "Bonfire vs Coupa: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bonfire-vs-coupa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bonfire-vs-coupa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.