--- title: "Bonfire vs Custom Ink: Which is searched more?" description: "Is Bonfire or Custom Ink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Custom t-shirt printing companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bonfire-tees-vs-custom-ink" publisher: "Brandwave" --- # Bonfire vs Custom Ink: Which is searched more? Is Bonfire or Custom Ink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Custom t-shirt printing companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonfire and Custom Ink - **Competitive set**: Custom t-shirt printing companies - **Market**: Global - **Month measured**: Sep 2026 - **Bonfire Share of Search**: 0.76% - **Custom Ink Share of Search**: 47.8% ## Is Bonfire or Custom Ink more popular in search? - In September 2026, Custom Ink had more branded searches than Bonfire among custom t-shirt printing companies worldwide. Custom Ink had about 246,000 branded searches, while Bonfire had 3,900. Custom Ink made up 47.8% of all custom t-shirt printing company searches we track, and Bonfire accounted for 0.76%. - Custom Ink was ahead of Bonfire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bonfire’s share of searches among custom t-shirt printing companies worldwide moved from 0.57% to 0.76%, and its estimated monthly branded searches moved from 3.3K to 3.9K. - Across the 12 months ending September 2026, Custom Ink’s share of searches among custom t-shirt printing companies worldwide moved from 52.7% to 47.8%, and its estimated monthly branded searches moved from 301K to 246K. ## Top custom t-shirt printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Custom Ink was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bonfire did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Custom Ink | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | RushOrderTees | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | UberPrints | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Spreadshirt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bonfire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about custom t-shirt printing companies - Asked ChatGPT "Where should I order custom t-shirts?": 1. Custom Ink, 2. RushOrderTees, 3. UberPrints - Asked ChatGPT "What are the best custom t-shirt printing companies?": 1. Custom Ink, 2. RushOrderTees - Asked ChatGPT "What's the best place to order custom t-shirts for a small group?": 1. Custom Ink, 2. UberPrints, 3. RushOrderTees - Searched Google, AI Overview "custom t shirts": named none of the brands we track Not named in any answer: Spreadshirt and Bonfire. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for custom t-shirt printing companies worldwide in September 2026? - Estimated monthly branded searches for Bonfire worldwide rose 18.9% over 12 measured months, from 3.3K to 3.9K in September 2026. - Estimated monthly branded searches for Custom Ink worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Month by month | Month | Bonfire estimated searches | Bonfire Share of Search | Bonfire rank | Custom Ink estimated searches | Custom Ink Share of Search | Custom Ink rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 0.57% | 5 | 301K | 52.7% | 1 | | Nov 2025 | 3.3K | 0.59% | 5 | 246K | 44% | 1 | | Dec 2025 | 2.9K | 0.58% | 5 | 201K | 39.9% | 2 | | Jan 2026 | 3.3K | 0.65% | 5 | 246K | 48.8% | 1 | | Feb 2026 | 3.4K | 0.73% | 5 | 246K | 52.5% | 1 | | Mar 2026 | 3.4K | 0.67% | 5 | 246K | 48.5% | 1 | | Apr 2026 | 3.3K | 0.64% | 5 | 246K | 47.9% | 1 | | May 2026 | 3.3K | 0.59% | 5 | 246K | 44.5% | 1 | | Jun 2026 | 3.8K | 0.74% | 5 | 246K | 47.9% | 1 | | Jul 2026 | 3.6K | 0.79% | 5 | 201K | 43.7% | 1 | | Aug 2026 | 3.8K | 0.74% | 5 | 246K | 47.9% | 1 | | Sep 2026 | 3.9K | 0.76% | 5 | 246K | 47.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonfire’s and Custom Ink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonfire**: Measured on the search terms “bonfire tees” and “bonfire.com”, summed into one figure. - **Custom Ink**: Measured on the search terms “custom ink” and “customink”, summed into one figure. - [Bonfire profile](/demand/global-en/brands/bonfire-tees) - [Custom Ink profile](/demand/global-en/brands/custom-ink) - [All custom t-shirt printing companies worldwide](/demand/global-en/categories/custom-t-shirt-printing-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonfire or Custom Ink more popular in search? In September 2026, Custom Ink had more branded searches than Bonfire among custom t-shirt printing companies worldwide. Custom Ink had about 246,000 branded searches, while Bonfire had 3,900. Custom Ink made up 47.8% of all custom t-shirt printing company searches we track, and Bonfire accounted for 0.76%. ## Cite this page Brandwave. "Bonfire vs Custom Ink: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bonfire-tees-vs-custom-ink This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bonfire-tees-vs-custom-ink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.