---
title: "Bonds vs Step One: Which is more popular by branded search?"
description: "Which is more popular in search, Bonds or Step One? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bonds-vs-step-one"
publisher: "Brandwave"
---

# Bonds vs Step One: Which is more popular by branded search?

Which is more popular in search, Bonds or Step One? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bonds and Step One
- **Competitive set**: Underwear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bonds Share of Search**: 0.15%
- **Step One Share of Search**: 0.52%

## Which is more popular in search, Bonds or Step One?

- In August 2026, Step One had more branded searches than Bonds among underwear brands worldwide. Step One was estimated to have 18.1K branded searches compared to Bonds’ 5.4K, and held a 0.52% Share of Search versus Bonds’ 0.15%.
- Step One was ahead of Bonds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among underwear brands worldwide held steady at 0.15%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands worldwide moved from 0.42% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for underwear brands worldwide in August 2026?

- Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Month by month

| Month | Bonds estimated searches | Bonds Share of Search | Bonds rank | Step One estimated searches | Step One Share of Search | Step One rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 0.15% | 4 | 14.8K | 0.42% | 3 |
| Nov 2025 | 8.1K | 0.16% | 4 | 27.1K | 0.52% | 3 |
| Dec 2025 | 5.4K | 0.13% | 4 | 18.1K | 0.42% | 3 |
| Jan 2026 | 5.4K | 0.15% | 4 | 9.9K | 0.28% | 3 |
| Feb 2026 | 4.4K | 0.1% | 4 | 9.9K | 0.23% | 3 |
| Mar 2026 | 5.4K | 0.1% | 4 | 14.8K | 0.29% | 3 |
| Apr 2026 | 5.4K | 0.15% | 4 | 14.8K | 0.42% | 3 |
| May 2026 | 5.4K | 0.13% | 4 | 14.8K | 0.35% | 3 |
| Jun 2026 | 5.4K | 0.15% | 4 | 14.8K | 0.42% | 3 |
| Jul 2026 | 5.4K | 0.15% | 4 | 14.8K | 0.42% | 3 |
| Aug 2026 | 5.4K | 0.15% | 4 | 18.1K | 0.52% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bonds’ and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bonds**: Measured on the search term “bonds nz”.
- **Step One**: Measured on the search term “step one boxers”.

- [Bonds profile](/demand/global-en/brands/bonds)
- [Step One profile](/demand/global-en/brands/step-one)
- [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bonds or Step One?

In August 2026, Step One had more branded searches than Bonds among underwear brands worldwide. Step One was estimated to have 18.1K branded searches compared to Bonds’ 5.4K, and held a 0.52% Share of Search versus Bonds’ 0.15%.

## Cite this page

Brandwave. "Bonds vs Step One: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bonds-vs-step-one

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bonds-vs-step-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.