--- title: "Bonds vs SKIMS: Which is searched more?" description: "Is Bonds or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bonds-vs-skims" publisher: "Brandwave" --- # Bonds vs SKIMS: Which is searched more? Is Bonds or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonds and SKIMS - **Competitive set**: Underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Bonds Share of Search**: 0.09% - **SKIMS Share of Search**: 0.29% ## Is Bonds or SKIMS more popular in search? - In September 2026, SKIMS had more branded searches than Bonds among underwear brands worldwide. SKIMS had about 60,500 branded searches, while Bonds had 18,100. SKIMS made up 0.29% of all underwear brand searches we track, and Bonds accounted for 0.09%. - SKIMS was ahead of Bonds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bonds’ share of searches among underwear brands worldwide held steady at 0.09%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands worldwide moved from 0.3% to 0.29%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bonds did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Uniqlo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SKIMS | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MeUndies | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tommy John | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hanes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Intimissimi | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Mack Weldon | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Calvin Klein, 2. Uniqlo, 3. Hanes - Asked ChatGPT "What are the best underwear brands?": 1. Calvin Klein, 2. Uniqlo, 3. SKIMS, 4. Hanes, 5. MeUndies, 6. Tommy John, 7. Mack Weldon - Asked ChatGPT "What's the best underwear brand for everyday comfort?": 1. Calvin Klein, 2. MeUndies, 3. Uniqlo, 4. Quince - Searched Google, AI Overview "underwear brands": 1. Quince, 2. SKIMS, 3. MeUndies, 4. Calvin Klein, 5. Uniqlo, 6. Mack Weldon, 7. Intimissimi - Searched Google, AI Overview "comfortable underwear": 1. Tommy John, 2. Intimissimi, 3. SKIMS, 4. Calvin Klein Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for underwear brands worldwide in September 2026? - Estimated monthly branded searches for Bonds worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for SKIMS worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | Bonds estimated searches | Bonds Share of Search | Bonds rank | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.09% | 12 | 74K | 0.3% | 10 | | Nov 2025 | 22.2K | 0.07% | 12 | 74K | 0.24% | 11 | | Dec 2025 | 22.2K | 0.08% | 12 | 60.5K | 0.22% | 11 | | Jan 2026 | 18.1K | 0.07% | 12 | 60.5K | 0.24% | 9 | | Feb 2026 | 14.8K | 0.08% | 12 | 60.5K | 0.32% | 9 | | Mar 2026 | 14.8K | 0.07% | 12 | 60.5K | 0.27% | 9 | | Apr 2026 | 14.8K | 0.07% | 12 | 60.5K | 0.3% | 10 | | May 2026 | 14.8K | 0.07% | 12 | 74K | 0.34% | 10 | | Jun 2026 | 14.8K | 0.08% | 12 | 74K | 0.4% | 9 | | Jul 2026 | 14.8K | 0.08% | 12 | 90.5K | 0.49% | 8 | | Aug 2026 | 18.1K | 0.08% | 12 | 90.5K | 0.42% | 10 | | Sep 2026 | 18.1K | 0.09% | 12 | 60.5K | 0.29% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonds’ and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonds**: Measured on the search term “bonds underwear”. - **SKIMS**: Measured on the search term “skims bra”. - [Bonds profile](/demand/global-en/brands/bonds) - [SKIMS profile](/demand/global-en/brands/skims) - [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonds or SKIMS more popular in search? In September 2026, SKIMS had more branded searches than Bonds among underwear brands worldwide. SKIMS had about 60,500 branded searches, while Bonds had 18,100. SKIMS made up 0.29% of all underwear brand searches we track, and Bonds accounted for 0.09%. ## Cite this page Brandwave. "Bonds vs SKIMS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bonds-vs-skims This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bonds-vs-skims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.