--- title: "BON Loyalty vs Marsello: Which is searched more?" description: "Is BON Loyalty or Marsello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce loyalty platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bon-loyalty-vs-marsello" publisher: "Brandwave" --- # BON Loyalty vs Marsello: Which is searched more? Is BON Loyalty or Marsello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce loyalty platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BON Loyalty and Marsello - **Competitive set**: Ecommerce loyalty platforms - **Market**: Global - **Month measured**: Sep 2026 - **BON Loyalty Share of Search**: 1.4% - **Marsello Share of Search**: 13.1% ## Is BON Loyalty or Marsello more popular in search? - In September 2026, Marsello had more branded searches than BON Loyalty among ecommerce loyalty platforms worldwide. Marsello had about 3,710 branded searches, while BON Loyalty had 390. Marsello made up 13.1% of all ecommerce loyalty platform searches we track, and BON Loyalty accounted for 1.4%. - Marsello was ahead of BON Loyalty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BON Loyalty’s share of searches among ecommerce loyalty platforms worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Marsello’s share of searches among ecommerce loyalty platforms worldwide moved from 9.3% to 13.1%, and its estimated monthly branded searches moved from 3.8K to 3.7K. ## Top ecommerce loyalty platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marsello was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BON Loyalty did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smile.io | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LoyaltyLion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Yotpo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rivo | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Marsello | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Growave | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BON Loyalty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stamped | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce loyalty platforms - Asked ChatGPT "Which ecommerce loyalty platform should I use?": 1. Smile.io, 2. Rivo, 3. Yotpo, 4. LoyaltyLion - Asked ChatGPT "What are the best ecommerce loyalty platforms?": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo, 4. Rivo - Asked ChatGPT "What's the best ecommerce loyalty platform for customer rewards?": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo, 4. Rivo, 5. Marsello - Searched Google, AI Overview "ecommerce loyalty platform": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo - Searched Google, AI Overview "best loyalty platform": 1. Smile.io, 2. Yotpo, 3. LoyaltyLion Not named in any answer: Growave, BON Loyalty and Stamped. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ecommerce loyalty platforms worldwide in September 2026? - Estimated monthly branded searches for BON Loyalty worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | BON Loyalty estimated searches | BON Loyalty Share of Search | BON Loyalty rank | Marsello estimated searches | Marsello Share of Search | Marsello rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.5% | 7 | 3.8K | 9.3% | 3 | | Nov 2025 | 480 | 1.4% | 7 | 3K | 9.2% | 3 | | Dec 2025 | 480 | 1.5% | 7 | 3K | 9.3% | 3 | | Jan 2026 | 480 | 1.4% | 7 | 3.7K | 10.7% | 3 | | Feb 2026 | 480 | 1.4% | 6 | 3K | 9% | 3 | | Mar 2026 | 590 | 1.7% | 6 | 3.7K | 10.8% | 3 | | Apr 2026 | 590 | 1.8% | 6 | 3K | 9.2% | 3 | | May 2026 | 480 | 1.5% | 6 | 3K | 9.2% | 3 | | Jun 2026 | 480 | 1.5% | 6 | 3.7K | 11.3% | 2 | | Jul 2026 | 480 | 1.5% | 6 | 3.7K | 11.6% | 2 | | Aug 2026 | 390 | 1.4% | 6 | 3.7K | 13.4% | 2 | | Sep 2026 | 390 | 1.4% | 6 | 3.7K | 13.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using BON Loyalty’s and Marsello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BON Loyalty**: Measured on the search term “bon loyalty”. - **Marsello**: Measured on the search terms “marsello” and “marsello loyalty”, summed into one figure. - [BON Loyalty profile](/demand/global-en/brands/bon-loyalty) - [Marsello profile](/demand/global-en/brands/marsello) - [All ecommerce loyalty platforms worldwide](/demand/global-en/categories/ecommerce-loyalty-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BON Loyalty or Marsello more popular in search? In September 2026, Marsello had more branded searches than BON Loyalty among ecommerce loyalty platforms worldwide. Marsello had about 3,710 branded searches, while BON Loyalty had 390. Marsello made up 13.1% of all ecommerce loyalty platform searches we track, and BON Loyalty accounted for 1.4%. ## Cite this page Brandwave. "BON Loyalty vs Marsello: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bon-loyalty-vs-marsello This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bon-loyalty-vs-marsello. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.