--- title: "Bombora vs Informa TechTarget: Which is more popular by branded search?" description: "Which is more popular in search, Bombora or Informa TechTarget? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bombora-vs-informa-techtarget" publisher: "Brandwave" --- # Bombora vs Informa TechTarget: Which is more popular by branded search? Which is more popular in search, Bombora or Informa TechTarget? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bombora and Informa TechTarget - **Competitive set**: B2B intent data platforms - **Market**: Global - **Month measured**: Aug 2026 - **Bombora Share of Search**: 2.6% - **Informa TechTarget Share of Search**: 17.2% ## Which is more popular in search, Bombora or Informa TechTarget? - In August 2026, Informa TechTarget had more branded searches than Bombora among B2B intent data platforms worldwide. Informa TechTarget was estimated to have 3K branded searches compared to Bombora’s 450, and held a 17.2% Share of Search versus Bombora’s 2.6%. - Informa TechTarget was ahead of Bombora in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bombora’s estimated Share of Search among B2B intent data platforms worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 570 to 450. - Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide held steady at 17.2%, and its estimated monthly branded searches moved from 3.7K to 3K. ## How did search popularity change for B2B intent data platforms worldwide in August 2026? - In August 2026, Informa TechTarget gained estimated Share of Search among B2B intent data platforms worldwide, from 16.6% to 17.2%. - Bombora’s estimated Share of Search among B2B intent data platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.6% in August 2026. ## Month by month | Month | Bombora estimated searches | Bombora Share of Search | Bombora rank | Informa TechTarget estimated searches | Informa TechTarget Share of Search | Informa TechTarget rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 2.6% | 4 | 3.7K | 17.2% | 2 | | Nov 2025 | 550 | 3.1% | 4 | 3K | 16.6% | 2 | | Dec 2025 | 470 | 3% | 4 | 3K | 19.2% | 2 | | Jan 2026 | 550 | 2.9% | 4 | 3.7K | 19.7% | 2 | | Feb 2026 | 560 | 2.9% | 4 | 4K | 20.8% | 2 | | Mar 2026 | 810 | 3.5% | 4 | 4.5K | 19.5% | 2 | | Apr 2026 | 780 | 4.1% | 4 | 3.2K | 16.8% | 2 | | May 2026 | 800 | 4.3% | 4 | 3K | 16% | 2 | | Jun 2026 | 660 | 3% | 4 | 3.2K | 14.5% | 2 | | Jul 2026 | 550 | 3% | 4 | 3.1K | 16.6% | 2 | | Aug 2026 | 450 | 2.6% | 4 | 3K | 17.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bombora’s and Informa TechTarget’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bombora**: Measured on the search terms “bombora buyer intent”, “bombora company surge”, “bombora intent data” and “bombora.com”, summed into one figure. - **Informa TechTarget**: Measured on the search terms “informa techtarget”, “informa techtarget portal” and “techtarget priority engine”, summed into one figure. - [Bombora profile](/demand/global-en/brands/bombora) - [Informa TechTarget profile](/demand/global-en/brands/informa-techtarget) - [All B2B intent data platforms worldwide](/demand/global-en/categories/b2b-intent-data-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bombora or Informa TechTarget? In August 2026, Informa TechTarget had more branded searches than Bombora among B2B intent data platforms worldwide. Informa TechTarget was estimated to have 3K branded searches compared to Bombora’s 450, and held a 17.2% Share of Search versus Bombora’s 2.6%. ## Cite this page Brandwave. "Bombora vs Informa TechTarget: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bombora-vs-informa-techtarget This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bombora-vs-informa-techtarget. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.