---
title: "Bombay Sapphire vs Tanqueray: Which is searched more?"
description: "Which is more popular in search, Bombay Sapphire or Tanqueray? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bombay-sapphire-vs-tanqueray"
publisher: "Brandwave"
---

# Bombay Sapphire vs Tanqueray: Which is searched more?

Which is more popular in search, Bombay Sapphire or Tanqueray? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bombay Sapphire and Tanqueray
- **Competitive set**: Gin brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bombay Sapphire Share of Search**: 35.5%
- **Tanqueray Share of Search**: 35.5%

## Which is more popular in search, Bombay Sapphire or Tanqueray?

- In September 2026, Bombay Sapphire and Tanqueray were level on Share of Search among gin brands worldwide, with an estimated 246K branded searches each, at 35.5% estimated Share of Search each.
- The lead changed hands 2 times in the 12 months ending September 2026: Bombay Sapphire took it in April 2026, Tanqueray took it in August 2026.
- Across the 12 months ending September 2026, Bombay Sapphire’s estimated Share of Search among gin brands worldwide moved from 34.6% to 35.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide moved from 34.6% to 35.5%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for gin brands worldwide in September 2026?

- In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search.
- In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%.

## Month by month

| Month | Bombay Sapphire estimated searches | Bombay Sapphire Share of Search | Bombay Sapphire rank | Tanqueray estimated searches | Tanqueray Share of Search | Tanqueray rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 34.6% | 1 | 246K | 34.6% | 2 |
| Nov 2025 | 246K | 35.5% | 1 | 246K | 35.5% | 2 |
| Dec 2025 | 301K | 31.9% | 2 | 368K | 39% | 1 |
| Jan 2026 | 246K | 29% | 1 | 246K | 29% | 3 |
| Feb 2026 | 201K | 34.5% | 1 | 201K | 34.5% | 2 |
| Mar 2026 | 201K | 33.4% | 1 | 201K | 33.4% | 2 |
| Apr 2026 | 246K | 38% | 1 | 201K | 31% | 2 |
| May 2026 | 246K | 38% | 1 | 201K | 31% | 2 |
| Jun 2026 | 246K | 35.5% | 1 | 201K | 29% | 2 |
| Jul 2026 | 246K | 34.6% | 1 | 246K | 34.6% | 2 |
| Aug 2026 | 246K | 32.9% | 2 | 301K | 40.3% | 1 |
| Sep 2026 | 246K | 35.5% | 1 | 246K | 35.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bombay Sapphire’s and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bombay Sapphire**: Measured on the search term “bombay sapphire”.
- **Tanqueray**: Measured on the search term “tanqueray”.

- [Bombay Sapphire profile](/demand/global-en/brands/bombay-sapphire)
- [Tanqueray profile](/demand/global-en/brands/tanqueray)
- [All gin brands worldwide](/demand/global-en/categories/gin-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bombay Sapphire or Tanqueray?

In September 2026, Bombay Sapphire and Tanqueray were level on Share of Search among gin brands worldwide, with an estimated 246K branded searches each, at 35.5% estimated Share of Search each.

## Cite this page

Brandwave. "Bombay Sapphire vs Tanqueray: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bombay-sapphire-vs-tanqueray

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bombay-sapphire-vs-tanqueray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.