---
title: "Bolthouse Farms vs Innocent: Which is searched more?"
description: "Which is more popular in search, Bolthouse Farms or Innocent? Compare estimated monthly branded-search demand and Share of Search inside the Smoothies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bolthouse-farms-vs-innocent"
publisher: "Brandwave"
---

# Bolthouse Farms vs Innocent: Which is searched more?

Which is more popular in search, Bolthouse Farms or Innocent? Compare estimated monthly branded-search demand and Share of Search inside the Smoothies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bolthouse Farms and Innocent
- **Competitive set**: Smoothies
- **Market**: Global
- **Month measured**: Aug 2026
- **Bolthouse Farms Share of Search**: 4.5%
- **Innocent Share of Search**: 1.1%

## Which is more popular in search, Bolthouse Farms or Innocent?

- In August 2026, Bolthouse Farms had more branded searches than Innocent among smoothies worldwide. Bolthouse Farms was estimated to have 35K branded searches compared to Innocent’s 8.1K, and held a 4.5% Share of Search versus Innocent’s 1.1%.
- Bolthouse Farms was ahead of Innocent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bolthouse Farms’ estimated Share of Search among smoothies worldwide moved from 3.7% to 4.5%, and its estimated monthly branded searches moved from 29K to 35K.
- Across the 11 months ending August 2026, Innocent’s estimated Share of Search among smoothies worldwide moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

## How did search popularity change for smoothies worldwide in August 2026?

- Bolthouse Farms’ estimated Share of Search among smoothies worldwide has gained ground for 3 months in a row, from 3.7% to 4.5% in August 2026.
- Estimated monthly branded searches for Innocent worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

## Month by month

| Month | Bolthouse Farms estimated searches | Bolthouse Farms Share of Search | Bolthouse Farms rank | Innocent estimated searches | Innocent Share of Search | Innocent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 29K | 3.7% | 2 | 14.8K | 1.9% | 6 |
| Nov 2025 | 28.7K | 3.7% | 2 | 12.1K | 1.6% | 6 |
| Dec 2025 | 29K | 3.8% | 2 | 8.1K | 1.1% | 6 |
| Jan 2026 | 35.5K | 4.5% | 2 | 9.9K | 1.3% | 6 |
| Feb 2026 | 29K | 4.5% | 2 | 9.9K | 1.5% | 6 |
| Mar 2026 | 29K | 4.4% | 2 | 12.1K | 1.8% | 6 |
| Apr 2026 | 28.7K | 4.4% | 2 | 12.1K | 1.9% | 6 |
| May 2026 | 29K | 3.7% | 2 | 9.9K | 1.3% | 6 |
| Jun 2026 | 28.7K | 4.5% | 2 | 8.1K | 1.3% | 6 |
| Jul 2026 | 28.7K | 4.5% | 2 | 8.1K | 1.3% | 6 |
| Aug 2026 | 35K | 4.5% | 2 | 8.1K | 1.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bolthouse Farms’ and Innocent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bolthouse Farms**: Measured on the search terms “bolthouse farms” and “bolthouse juice”, summed into one figure.
- **Innocent**: Measured on the search term “innocent drinks”.

- [Bolthouse Farms profile](/demand/global-en/brands/bolthouse-farms)
- [Innocent profile](/demand/global-en/brands/innocent)
- [All smoothies worldwide](/demand/global-en/categories/smoothies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bolthouse Farms or Innocent?

In August 2026, Bolthouse Farms had more branded searches than Innocent among smoothies worldwide. Bolthouse Farms was estimated to have 35K branded searches compared to Innocent’s 8.1K, and held a 4.5% Share of Search versus Innocent’s 1.1%.

## Cite this page

Brandwave. "Bolthouse Farms vs Innocent: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bolthouse-farms-vs-innocent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bolthouse-farms-vs-innocent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.