--- title: "Boll & Branch vs Silentnight: Which is searched more?" description: "Is Boll & Branch or Silentnight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boll-branch-vs-silentnight" publisher: "Brandwave" --- # Boll & Branch vs Silentnight: Which is searched more? Is Boll & Branch or Silentnight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boll & Branch and Silentnight - **Competitive set**: Duvet brands - **Market**: Global - **Month measured**: Sep 2026 - **Boll & Branch Share of Search**: 13.1% - **Silentnight Share of Search**: 8% ## Is Boll & Branch or Silentnight more popular in search? - In September 2026, Boll & Branch had more branded searches than Silentnight among duvet brands worldwide. Boll & Branch had about 122,000 branded searches, while Silentnight had 74,000. Boll & Branch made up 13.1% of all duvet brand searches we track, and Silentnight accounted for 8%. - The lead changed hands once in the 12 months ending September 2026: Boll & Branch took it in March 2026. - Across the 12 months ending September 2026, Boll & Branch’s share of searches among duvet brands worldwide moved from 12.3% to 13.1%, and its estimated monthly branded searches moved from 103K to 122K. - Across the 12 months ending September 2026, Silentnight’s share of searches among duvet brands worldwide moved from 16.2% to 8%, and its estimated monthly branded searches moved from 135K to 74K. ## Top duvet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Boll & Branch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Silentnight did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boll & Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Quince | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The Company Store | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Parachute | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Slumberdown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Simba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about duvet brands - Asked ChatGPT "Which duvet brand should I buy?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. Boll & Branch, 5. The Company Store - Asked ChatGPT "What are the best duvet brands?": 1. Brooklinen, 2. Boll & Branch, 3. Quince, 4. Parachute, 5. The Company Store - Asked ChatGPT "What's the best duvet brand for a warm bed?": 1. The Company Store, 2. Brooklinen, 3. Boll & Branch - Searched Google, AI Overview "hypoallergenic duvet": named none of the brands we track Not named in any answer: Silentnight, Emma Sleep, Slumberdown and Simba. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for duvet brands worldwide in September 2026? - In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches. - Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026. ## Month by month | Month | Boll & Branch estimated searches | Boll & Branch Share of Search | Boll & Branch rank | Silentnight estimated searches | Silentnight Share of Search | Silentnight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 103K | 12.3% | 5 | 135K | 16.2% | 3 | | Nov 2025 | 180K | 12.7% | 4 | 368K | 26% | 1 | | Dec 2025 | 153K | 7.9% | 4 | 1M | 51.7% | 1 | | Jan 2026 | 103K | 11% | 5 | 165K | 17.6% | 2 | | Feb 2026 | 82.1K | 11.7% | 5 | 90.5K | 12.9% | 3 | | Mar 2026 | 120K | 14.3% | 3 | 90.5K | 10.8% | 5 | | Apr 2026 | 100K | 12.9% | 3 | 74K | 9.5% | 5 | | May 2026 | 125K | 13.3% | 3 | 90.5K | 9.6% | 5 | | Jun 2026 | 120K | 14.9% | 3 | 60.5K | 7.5% | 5 | | Jul 2026 | 122K | 14.9% | 3 | 74K | 9% | 5 | | Aug 2026 | 103K | 11.5% | 4 | 74K | 8.3% | 5 | | Sep 2026 | 122K | 13.1% | 3 | 74K | 8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Boll & Branch’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boll & Branch**: Measured on the search terms “boll & branch” and “boll and branch”, summed into one figure. - **Silentnight**: Measured on the search term “silentnight”. - [Boll & Branch profile](/demand/global-en/brands/boll-branch) - [Silentnight profile](/demand/global-en/brands/silentnight) - [All duvet brands worldwide](/demand/global-en/categories/duvet-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boll & Branch or Silentnight more popular in search? In September 2026, Boll & Branch had more branded searches than Silentnight among duvet brands worldwide. Boll & Branch had about 122,000 branded searches, while Silentnight had 74,000. Boll & Branch made up 13.1% of all duvet brand searches we track, and Silentnight accounted for 8%. ## Cite this page Brandwave. "Boll & Branch vs Silentnight: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boll-branch-vs-silentnight This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boll-branch-vs-silentnight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.