--- title: "Boll & Branch vs Quince: Which is searched more?" description: "Is Boll & Branch or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boll-branch-vs-quince" publisher: "Brandwave" --- # Boll & Branch vs Quince: Which is searched more? Is Boll & Branch or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boll & Branch and Quince - **Competitive set**: Duvet brands - **Market**: Global - **Month measured**: Sep 2026 - **Boll & Branch Share of Search**: 13.1% - **Quince Share of Search**: 42.2% ## Is Boll & Branch or Quince more popular in search? - In September 2026, Quince had more branded searches than Boll & Branch among duvet brands worldwide. Quince had about 392,000 branded searches, while Boll & Branch had 122,000. Quince made up 42.2% of all duvet brand searches we track, and Boll & Branch accounted for 13.1%. - Quince was ahead of Boll & Branch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boll & Branch’s share of searches among duvet brands worldwide moved from 12.3% to 13.1%, and its estimated monthly branded searches moved from 103K to 122K. - Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide moved from 32.3% to 42.2%, and its estimated monthly branded searches moved from 269K to 392K. ## Top duvet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Boll & Branch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Quince was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Boll & Branch was listed before Quince in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boll & Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Quince | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The Company Store | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Parachute | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Slumberdown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Simba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about duvet brands - Asked ChatGPT "Which duvet brand should I buy?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. Boll & Branch, 5. The Company Store - Asked ChatGPT "What are the best duvet brands?": 1. Brooklinen, 2. Boll & Branch, 3. Quince, 4. Parachute, 5. The Company Store - Asked ChatGPT "What's the best duvet brand for a warm bed?": 1. The Company Store, 2. Brooklinen, 3. Boll & Branch - Searched Google, AI Overview "hypoallergenic duvet": named none of the brands we track Not named in any answer: Silentnight, Emma Sleep, Slumberdown and Simba. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for duvet brands worldwide in September 2026? - In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches. - In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%. ## Month by month | Month | Boll & Branch estimated searches | Boll & Branch Share of Search | Boll & Branch rank | Quince estimated searches | Quince Share of Search | Quince rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 103K | 12.3% | 5 | 269K | 32.3% | 1 | | Nov 2025 | 180K | 12.7% | 4 | 340K | 24.1% | 2 | | Dec 2025 | 153K | 7.9% | 4 | 413K | 21.4% | 2 | | Jan 2026 | 103K | 11% | 5 | 326K | 34.8% | 1 | | Feb 2026 | 82.1K | 11.7% | 5 | 264K | 37.6% | 1 | | Mar 2026 | 120K | 14.3% | 3 | 319K | 38% | 1 | | Apr 2026 | 100K | 12.9% | 3 | 316K | 40.5% | 1 | | May 2026 | 125K | 13.3% | 3 | 386K | 41% | 1 | | Jun 2026 | 120K | 14.9% | 3 | 315K | 39.2% | 1 | | Jul 2026 | 122K | 14.9% | 3 | 315K | 38.5% | 1 | | Aug 2026 | 103K | 11.5% | 4 | 387K | 43.5% | 1 | | Sep 2026 | 122K | 13.1% | 3 | 392K | 42.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Boll & Branch’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boll & Branch**: Measured on the search terms “boll & branch” and “boll and branch”, summed into one figure. - **Quince**: Measured on the search terms “quince cashmere”, “quince clothing” and “quince.com”, summed into one figure. - [Boll & Branch profile](/demand/global-en/brands/boll-branch) - [Quince profile](/demand/global-en/brands/quince) - [All duvet brands worldwide](/demand/global-en/categories/duvet-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boll & Branch or Quince more popular in search? In September 2026, Quince had more branded searches than Boll & Branch among duvet brands worldwide. Quince had about 392,000 branded searches, while Boll & Branch had 122,000. Quince made up 42.2% of all duvet brand searches we track, and Boll & Branch accounted for 13.1%. ## Cite this page Brandwave. "Boll & Branch vs Quince: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boll-branch-vs-quince This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boll-branch-vs-quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.