--- title: "BoldTrail vs Sierra Interactive: Which is searched more?" description: "Is BoldTrail or Sierra Interactive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boldtrail-vs-sierra-interactive" publisher: "Brandwave" --- # BoldTrail vs Sierra Interactive: Which is searched more? Is BoldTrail or Sierra Interactive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BoldTrail and Sierra Interactive - **Competitive set**: Real estate CRM platforms - **Market**: Global - **Month measured**: Sep 2026 - **BoldTrail Share of Search**: 4.3% - **Sierra Interactive Share of Search**: 1.3% ## Is BoldTrail or Sierra Interactive more popular in search? - In September 2026, BoldTrail had more branded searches than Sierra Interactive among real estate CRM platforms worldwide. BoldTrail had about 8,100 branded searches, while Sierra Interactive had 2,400. BoldTrail made up 4.3% of all real estate CRM platform searches we track, and Sierra Interactive accounted for 1.3%. - BoldTrail was ahead of Sierra Interactive in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BoldTrail’s share of searches among real estate CRM platforms worldwide moved from 4.5% to 4.3%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Sierra Interactive’s share of searches among real estate CRM platforms worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 3.6K to 2.4K. ## Top real estate CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BoldTrail was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sierra Interactive was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BoldTrail was listed before Sierra Interactive in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Follow Up Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wise Agent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lofty | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | BoldTrail | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Real Geeks | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | kvCORE | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sierra Interactive | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | BoomTown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LionDesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about real estate CRM platforms - Asked ChatGPT "Which real estate CRM platform should I use?": 1. Follow Up Boss, 2. Wise Agent, 3. Lofty, 4. BoldTrail - Asked ChatGPT "What are the best real estate CRM platforms?": 1. Follow Up Boss, 2. Wise Agent, 3. Lofty, 4. BoldTrail, 5. kvCORE, 6. Real Geeks, 7. Sierra Interactive - Asked ChatGPT "What's the best real estate CRM platform for a small brokerage team?": 1. Follow Up Boss, 2. Lofty, 3. Wise Agent, 4. Real Geeks - Searched Google, AI Overview "real estate crm platforms": 1. Wise Agent, 2. Follow Up Boss, 3. Lofty, 4. Real Geeks - Searched Google, AI Overview "best real estate crm": 1. Follow Up Boss, 2. Wise Agent, 3. Lofty, 4. BoldTrail, 5. kvCORE Not named in any answer: BoomTown and LionDesk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for real estate CRM platforms worldwide in September 2026? - In September 2026, BoldTrail gained share of searches among real estate CRM platforms worldwide, from 2% to 4.3%. - In September 2026, Sierra Interactive gained share of searches among real estate CRM platforms worldwide, from 0.6% to 1.3%. ## Month by month | Month | BoldTrail estimated searches | BoldTrail Share of Search | BoldTrail rank | Sierra Interactive estimated searches | Sierra Interactive Share of Search | Sierra Interactive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 4.5% | 3 | 3.6K | 2% | 7 | | Nov 2025 | 6.6K | 4.1% | 3 | 2.9K | 1.8% | 8 | | Dec 2025 | 6.6K | 4.1% | 3 | 2.4K | 1.5% | 8 | | Jan 2026 | 9.9K | 4.6% | 3 | 2.9K | 1.4% | 8 | | Feb 2026 | 9.9K | 5.6% | 3 | 2.9K | 1.6% | 8 | | Mar 2026 | 9.9K | 5.5% | 3 | 2.9K | 1.6% | 8 | | Apr 2026 | 9.9K | 5.6% | 3 | 2.4K | 1.4% | 8 | | May 2026 | 9.9K | 5.7% | 3 | 2.4K | 1.4% | 8 | | Jun 2026 | 8.1K | 4.7% | 3 | 2.4K | 1.4% | 8 | | Jul 2026 | 8.1K | 3.9% | 3 | 2.4K | 1.2% | 8 | | Aug 2026 | 8.1K | 2% | 3 | 2.4K | 0.6% | 7 | | Sep 2026 | 8.1K | 4.3% | 3 | 2.4K | 1.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using BoldTrail’s and Sierra Interactive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BoldTrail**: Measured on the search term “boldtrail”. - **Sierra Interactive**: Measured on the search term “sierra interactive”. - [BoldTrail profile](/demand/global-en/brands/boldtrail) - [Sierra Interactive profile](/demand/global-en/brands/sierra-interactive) - [All real estate CRM platforms worldwide](/demand/global-en/categories/real-estate-crm-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BoldTrail or Sierra Interactive more popular in search? In September 2026, BoldTrail had more branded searches than Sierra Interactive among real estate CRM platforms worldwide. BoldTrail had about 8,100 branded searches, while Sierra Interactive had 2,400. BoldTrail made up 4.3% of all real estate CRM platform searches we track, and Sierra Interactive accounted for 1.3%. ## Cite this page Brandwave. "BoldTrail vs Sierra Interactive: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boldtrail-vs-sierra-interactive This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boldtrail-vs-sierra-interactive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.