--- title: "BoldTrail vs Follow Up Boss: Which is searched more?" description: "Is BoldTrail or Follow Up Boss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boldtrail-vs-follow-up-boss" publisher: "Brandwave" --- # BoldTrail vs Follow Up Boss: Which is searched more? Is BoldTrail or Follow Up Boss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BoldTrail and Follow Up Boss - **Competitive set**: Real estate CRM platforms - **Market**: Global - **Month measured**: Sep 2026 - **BoldTrail Share of Search**: 4.3% - **Follow Up Boss Share of Search**: 48.4% ## Is BoldTrail or Follow Up Boss more popular in search? - In September 2026, Follow Up Boss had more branded searches than BoldTrail among real estate CRM platforms worldwide. Follow Up Boss had about 90,500 branded searches, while BoldTrail had 8,100. Follow Up Boss made up 48.4% of all real estate CRM platform searches we track, and BoldTrail accounted for 4.3%. - Follow Up Boss was ahead of BoldTrail in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BoldTrail’s share of searches among real estate CRM platforms worldwide moved from 4.5% to 4.3%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Follow Up Boss’ share of searches among real estate CRM platforms worldwide moved from 41.2% to 48.4%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top real estate CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Follow Up Boss appeared in all five answers. BoldTrail was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Follow Up Boss was listed before BoldTrail in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Follow Up Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wise Agent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lofty | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | BoldTrail | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Real Geeks | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | kvCORE | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sierra Interactive | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | BoomTown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LionDesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about real estate CRM platforms - Asked ChatGPT "Which real estate CRM platform should I use?": 1. Follow Up Boss, 2. Wise Agent, 3. Lofty, 4. BoldTrail - Asked ChatGPT "What are the best real estate CRM platforms?": 1. Follow Up Boss, 2. Wise Agent, 3. Lofty, 4. BoldTrail, 5. kvCORE, 6. Real Geeks, 7. Sierra Interactive - Asked ChatGPT "What's the best real estate CRM platform for a small brokerage team?": 1. Follow Up Boss, 2. Lofty, 3. Wise Agent, 4. Real Geeks - Searched Google, AI Overview "real estate crm platforms": 1. Wise Agent, 2. Follow Up Boss, 3. Lofty, 4. Real Geeks - Searched Google, AI Overview "best real estate crm": 1. Follow Up Boss, 2. Wise Agent, 3. Lofty, 4. BoldTrail, 5. kvCORE Not named in any answer: BoomTown and LionDesk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for real estate CRM platforms worldwide in September 2026? - In September 2026, Follow Up Boss overtook BoomTown to become the leader among real estate CRM platforms worldwide, with 48.4% of the searches. - In September 2026, BoldTrail gained share of searches among real estate CRM platforms worldwide, from 2% to 4.3%. ## Month by month | Month | BoldTrail estimated searches | BoldTrail Share of Search | BoldTrail rank | Follow Up Boss estimated searches | Follow Up Boss Share of Search | Follow Up Boss rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 4.5% | 3 | 74K | 41.2% | 2 | | Nov 2025 | 6.6K | 4.1% | 3 | 60.5K | 37.6% | 2 | | Dec 2025 | 6.6K | 4.1% | 3 | 60.5K | 37.8% | 2 | | Jan 2026 | 9.9K | 4.6% | 3 | 90.5K | 42.1% | 2 | | Feb 2026 | 9.9K | 5.6% | 3 | 74K | 41.5% | 2 | | Mar 2026 | 9.9K | 5.5% | 3 | 74K | 41.5% | 2 | | Apr 2026 | 9.9K | 5.6% | 3 | 74K | 42.1% | 2 | | May 2026 | 9.9K | 5.7% | 3 | 74K | 42.5% | 2 | | Jun 2026 | 8.1K | 4.7% | 3 | 74K | 43.4% | 2 | | Jul 2026 | 8.1K | 3.9% | 3 | 74K | 35.8% | 2 | | Aug 2026 | 8.1K | 2% | 3 | 74K | 18.6% | 2 | | Sep 2026 | 8.1K | 4.3% | 3 | 90.5K | 48.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BoldTrail’s and Follow Up Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BoldTrail**: Measured on the search term “boldtrail”. - **Follow Up Boss**: Measured on the search term “follow up boss”. - [BoldTrail profile](/demand/global-en/brands/boldtrail) - [Follow Up Boss profile](/demand/global-en/brands/follow-up-boss) - [All real estate CRM platforms worldwide](/demand/global-en/categories/real-estate-crm-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BoldTrail or Follow Up Boss more popular in search? In September 2026, Follow Up Boss had more branded searches than BoldTrail among real estate CRM platforms worldwide. Follow Up Boss had about 90,500 branded searches, while BoldTrail had 8,100. Follow Up Boss made up 48.4% of all real estate CRM platform searches we track, and BoldTrail accounted for 4.3%. ## Cite this page Brandwave. "BoldTrail vs Follow Up Boss: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boldtrail-vs-follow-up-boss This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boldtrail-vs-follow-up-boss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.