--- title: "Boehringer Ingelheim Animal Health vs MSD Animal Health: Which is searched more?" description: "Is Boehringer Ingelheim Animal Health or MSD Animal Health more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boehringer-ingelheim-animal-health-vs-msd-animal-health" publisher: "Brandwave" --- # Boehringer Ingelheim Animal Health vs MSD Animal Health: Which is searched more? Is Boehringer Ingelheim Animal Health or MSD Animal Health more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boehringer Ingelheim Animal Health and MSD Animal Health - **Competitive set**: Animal health brands - **Market**: Global - **Month measured**: Sep 2026 - **Boehringer Ingelheim Animal Health Share of Search**: 2% - **MSD Animal Health Share of Search**: 6.5% ## Is Boehringer Ingelheim Animal Health or MSD Animal Health more popular in search? - In September 2026, MSD Animal Health had more branded searches than Boehringer Ingelheim Animal Health among animal health brands worldwide. MSD Animal Health had about 18,000 branded searches, while Boehringer Ingelheim Animal Health had 5,400. MSD Animal Health made up 6.5% of all animal health brand searches we track, and Boehringer Ingelheim Animal Health accounted for 2%. - MSD Animal Health was ahead of Boehringer Ingelheim Animal Health in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boehringer Ingelheim Animal Health’s share of searches among animal health brands worldwide moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 22K to 18K. ## Top animal health brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boehringer Ingelheim Animal Health and MSD Animal Health were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSD Animal Health was listed before Boehringer Ingelheim Animal Health in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | MSD Animal Health | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Boehringer Ingelheim Animal Health | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Elanco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Virbac | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal health brands - Asked ChatGPT "Which animal health brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best animal health brands?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Elanco, 5. Virbac - Asked ChatGPT "What's the best animal health brand for a pet or farm?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health - Searched Google, AI Overview "livestock health products": named none of the brands we track - Searched Google, AI Overview "pet health products": named none of the brands we track Not named in any answer: Bomac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for animal health brands worldwide in September 2026? - Estimated monthly branded searches for MSD Animal Health worldwide fell 18.2% over 12 measured months, from 22K to 18K in September 2026. ## Month by month | Month | Boehringer Ingelheim Animal Health estimated searches | Boehringer Ingelheim Animal Health Share of Search | Boehringer Ingelheim Animal Health rank | MSD Animal Health estimated searches | MSD Animal Health Share of Search | MSD Animal Health rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.9% | 5 | 22K | 7.8% | 4 | | Nov 2025 | 4.4K | 1.4% | 6 | 18K | 5.5% | 4 | | Dec 2025 | 4.4K | 1.8% | 5 | 16.5K | 6.6% | 4 | | Jan 2026 | 5.4K | 2% | 5 | 18K | 6.5% | 4 | | Feb 2026 | 4.4K | 1.7% | 5 | 18K | 7% | 4 | | Mar 2026 | 5.4K | 1.9% | 5 | 20.2K | 7.3% | 4 | | Apr 2026 | 4.4K | 1.6% | 5 | 18K | 6.5% | 4 | | May 2026 | 4.4K | 1.6% | 5 | 18K | 6.5% | 4 | | Jun 2026 | 5.4K | 2.1% | 5 | 18K | 7% | 4 | | Jul 2026 | 5.4K | 2% | 5 | 18K | 6.5% | 4 | | Aug 2026 | 5.4K | 1.9% | 5 | 18K | 6.5% | 4 | | Sep 2026 | 5.4K | 2% | 5 | 18K | 6.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Boehringer Ingelheim Animal Health’s and MSD Animal Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boehringer Ingelheim Animal Health**: Measured on the search term “boehringer ingelheim animal health”. - **MSD Animal Health**: Measured on the search terms “merck animal health” and “msd animal health”, summed into one figure. - [Boehringer Ingelheim Animal Health profile](/demand/global-en/brands/boehringer-ingelheim-animal-health) - [MSD Animal Health profile](/demand/global-en/brands/msd-animal-health) - [All animal health brands worldwide](/demand/global-en/categories/animal-health-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boehringer Ingelheim Animal Health or MSD Animal Health more popular in search? In September 2026, MSD Animal Health had more branded searches than Boehringer Ingelheim Animal Health among animal health brands worldwide. MSD Animal Health had about 18,000 branded searches, while Boehringer Ingelheim Animal Health had 5,400. MSD Animal Health made up 6.5% of all animal health brand searches we track, and Boehringer Ingelheim Animal Health accounted for 2%. ## Cite this page Brandwave. "Boehringer Ingelheim Animal Health vs MSD Animal Health: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boehringer-ingelheim-animal-health-vs-msd-animal-health This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boehringer-ingelheim-animal-health-vs-msd-animal-health. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.