---
title: "Bodum vs Stojo: Which is searched more?"
description: "Is Bodum or Stojo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keep cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bodum-vs-stojo"
publisher: "Brandwave"
---

# Bodum vs Stojo: Which is searched more?

Is Bodum or Stojo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keep cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bodum and Stojo
- **Competitive set**: Keep cup brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bodum Share of Search**: 12.8%
- **Stojo Share of Search**: 1.1%

## Is Bodum or Stojo more popular in search?

- In September 2026, Bodum had more branded searches than Stojo among keep cup brands worldwide. Bodum had about 40,500 branded searches, while Stojo had 3,600. Bodum made up 12.8% of all keep cup brand searches we track, and Stojo accounted for 1.1%.
- Bodum was ahead of Stojo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among keep cup brands worldwide moved from 15.5% to 12.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Stojo’s share of searches among keep cup brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## Top keep cup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stojo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bodum did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| KeepCup | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Fellow | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Frank Green | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Stojo | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Chilly's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Bodum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Huskee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Avanti Homewares | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about keep cup brands

- Asked ChatGPT "Which keep cup brand should I buy?": 1. KeepCup, 2. Fellow, 3. Stojo
- Asked ChatGPT "What are the best keep cup brands?": 1. KeepCup, 2. Fellow, 3. Frank Green, 4. Stojo
- Asked ChatGPT "What's the best keep cup brand for coffee on the go?": 1. KeepCup, 2. Fellow, 3. Frank Green, 4. Stojo
- Searched Google, AI Overview "reusable coffee cup": 1. KeepCup

Not named in any answer: Chilly's, Bodum, Huskee and Avanti Homewares.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for keep cup brands worldwide in September 2026?

- In September 2026, Bodum lost share of searches among keep cup brands worldwide, from 14% to 12.8%.
- Estimated monthly branded searches for Stojo worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Month by month

| Month | Bodum estimated searches | Bodum Share of Search | Bodum rank | Stojo estimated searches | Stojo Share of Search | Stojo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 15.5% | 3 | 4.4K | 1.1% | 7 |
| Nov 2025 | 74K | 15.1% | 3 | 5.4K | 1.1% | 6 |
| Dec 2025 | 74K | 15% | 3 | 5.4K | 1.1% | 6 |
| Jan 2026 | 60.5K | 14.4% | 3 | 4.4K | 1% | 7 |
| Feb 2026 | 49.5K | 15.5% | 3 | 3.6K | 1.1% | 7 |
| Mar 2026 | 49.5K | 15.2% | 3 | 4.4K | 1.4% | 7 |
| Apr 2026 | 49.5K | 15.3% | 3 | 4.4K | 1.4% | 6 |
| May 2026 | 49.5K | 16.6% | 3 | 4.4K | 1.5% | 6 |
| Jun 2026 | 40.5K | 14% | 3 | 5.4K | 1.9% | 5 |
| Jul 2026 | 40.5K | 13.9% | 3 | 4.4K | 1.5% | 6 |
| Aug 2026 | 49.5K | 14% | 3 | 3.6K | 1% | 7 |
| Sep 2026 | 40.5K | 12.8% | 3 | 3.6K | 1.1% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bodum’s and Stojo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bodum**: Measured on the search term “bodum”.
- **Stojo**: Measured on the search term “stojo”.

- [Bodum profile](/demand/global-en/brands/bodum)
- [Stojo profile](/demand/global-en/brands/stojo)
- [All keep cup brands worldwide](/demand/global-en/categories/keep-cup-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bodum or Stojo more popular in search?

In September 2026, Bodum had more branded searches than Stojo among keep cup brands worldwide. Bodum had about 40,500 branded searches, while Stojo had 3,600. Bodum made up 12.8% of all keep cup brand searches we track, and Stojo accounted for 1.1%.

## Cite this page

Brandwave. "Bodum vs Stojo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bodum-vs-stojo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bodum-vs-stojo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
