---
title: "Bobbi Brown vs Estée Lauder: Which is searched more?"
description: "Which is more popular in search, Bobbi Brown or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bobbi-brown-vs-estee-lauder"
publisher: "Brandwave"
---

# Bobbi Brown vs Estée Lauder: Which is searched more?

Which is more popular in search, Bobbi Brown or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bobbi Brown and Estée Lauder
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bobbi Brown Share of Search**: 2.9%
- **Estée Lauder Share of Search**: 9.8%

## Which is more popular in search, Bobbi Brown or Estée Lauder?

- In September 2026, Estée Lauder had more branded searches than Bobbi Brown among makeup and cosmetics brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Bobbi Brown’s 246K, and held a 9.8% Share of Search versus Bobbi Brown’s 2.9%.
- Estée Lauder was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 11.9% to 9.8%, and its estimated monthly branded searches moved from 1.2M to 823K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 9th among makeup and cosmetics brands worldwide, with 3.6% estimated Share of Search.
- Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 11% to 9.8% in September 2026.
- Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

## Month by month

| Month | Bobbi Brown estimated searches | Bobbi Brown Share of Search | Bobbi Brown rank | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 3.6% | 8 | 1.2M | 11.9% | 2 |
| Nov 2025 | 450K | 2.6% | 9 | 1.8M | 10.4% | 3 |
| Dec 2025 | 368K | 3% | 9 | 1.5M | 12.3% | 2 |
| Jan 2026 | 368K | 3.6% | 8 | 1M | 9.7% | 3 |
| Feb 2026 | 246K | 2.9% | 10 | 1M | 11.8% | 2 |
| Mar 2026 | 301K | 3.3% | 8 | 1.2M | 13.4% | 2 |
| Apr 2026 | 246K | 3% | 10 | 1M | 12.3% | 2 |
| May 2026 | 246K | 2.8% | 11 | 1M | 11.6% | 2 |
| Jun 2026 | 246K | 3.3% | 10 | 823K | 11% | 2 |
| Jul 2026 | 246K | 3% | 9 | 823K | 10.2% | 2 |
| Aug 2026 | 246K | 3% | 10 | 823K | 10% | 2 |
| Sep 2026 | 246K | 2.9% | 11 | 823K | 9.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bobbi Brown’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bobbi Brown**: Measured on the search term “bobbi brown”.
- **Estée Lauder**: Measured on the search term “estee lauder”.

- [Bobbi Brown profile](/demand/global-en/brands/bobbi-brown)
- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bobbi Brown or Estée Lauder?

In September 2026, Estée Lauder had more branded searches than Bobbi Brown among makeup and cosmetics brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Bobbi Brown’s 246K, and held a 9.8% Share of Search versus Bobbi Brown’s 2.9%.

## Cite this page

Brandwave. "Bobbi Brown vs Estée Lauder: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bobbi-brown-vs-estee-lauder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bobbi-brown-vs-estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.