---
title: "Bobbi Brown vs e.l.f.: Which is searched more?"
description: "Which is more popular in search, Bobbi Brown or e.l.f.? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bobbi-brown-vs-elf"
publisher: "Brandwave"
---

# Bobbi Brown vs e.l.f.: Which is searched more?

Which is more popular in search, Bobbi Brown or e.l.f.? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bobbi Brown and e.l.f.
- **Competitive set**: Eyeshadow palette brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bobbi Brown Share of Search**: 8.9%
- **e.l.f. Share of Search**: 6%

## Which is more popular in search, Bobbi Brown or e.l.f.?

- In September 2026, Bobbi Brown had more branded searches than e.l.f. among eyeshadow palette brands worldwide. Bobbi Brown was estimated to have 246K branded searches compared to e.l.f.’s 165K, and held an 8.9% Share of Search versus e.l.f.’s 6%.
- Bobbi Brown was ahead of e.l.f. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide moved from 10.9% to 8.9%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among eyeshadow palette brands worldwide moved from 5.9% to 6%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for eyeshadow palette brands worldwide in September 2026?

- Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
- Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | Bobbi Brown estimated searches | Bobbi Brown Share of Search | Bobbi Brown rank | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 10.9% | 3 | 201K | 5.9% | 5 |
| Nov 2025 | 450K | 5.4% | 3 | 201K | 2.4% | 5 |
| Dec 2025 | 368K | 8% | 3 | 201K | 4.4% | 5 |
| Jan 2026 | 368K | 10.6% | 3 | 165K | 4.8% | 5 |
| Feb 2026 | 246K | 9.5% | 3 | 135K | 5.2% | 5 |
| Mar 2026 | 301K | 10.7% | 3 | 165K | 5.9% | 5 |
| Apr 2026 | 246K | 9.9% | 3 | 165K | 6.7% | 5 |
| May 2026 | 246K | 9.8% | 3 | 201K | 8% | 4 |
| Jun 2026 | 246K | 10.6% | 3 | 165K | 7.1% | 4 |
| Jul 2026 | 246K | 8.9% | 3 | 165K | 6% | 5 |
| Aug 2026 | 246K | 8.5% | 3 | 165K | 5.7% | 5 |
| Sep 2026 | 246K | 8.9% | 3 | 165K | 6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bobbi Brown’s and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bobbi Brown**: Measured on the search term “bobbi brown”.
- **e.l.f.**: Measured on the search term “elf cosmetics”.

- [Bobbi Brown profile](/demand/global-en/brands/bobbi-brown)
- [e.l.f. profile](/demand/global-en/brands/elf)
- [All eyeshadow palette brands worldwide](/demand/global-en/categories/eyeshadow-palette-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bobbi Brown or e.l.f.?

In September 2026, Bobbi Brown had more branded searches than e.l.f. among eyeshadow palette brands worldwide. Bobbi Brown was estimated to have 246K branded searches compared to e.l.f.’s 165K, and held an 8.9% Share of Search versus e.l.f.’s 6%.

## Cite this page

Brandwave. "Bobbi Brown vs e.l.f.: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bobbi-brown-vs-elf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bobbi-brown-vs-elf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.