---
title: "Bob's Red Mill vs Sainsbury's: Which is more popular by branded search?"
description: "Which is more popular in search, Bob's Red Mill or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-sainsbury-s"
publisher: "Brandwave"
---

# Bob's Red Mill vs Sainsbury's: Which is more popular by branded search?

Which is more popular in search, Bob's Red Mill or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bob's Red Mill and Sainsbury's
- **Competitive set**: Lentil brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bob's Red Mill Share of Search**: 0.02%
- **Sainsbury's Share of Search**: 54.7%

## Which is more popular in search, Bob's Red Mill or Sainsbury's?

- In August 2026, Sainsbury's had more branded searches than Bob's Red Mill among lentil brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Bob's Red Mill’s 3.6K, and held a 54.7% Share of Search versus Bob's Red Mill’s 0.02%.
- Sainsbury's was ahead of Bob's Red Mill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among lentil brands worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 1K to 3.6K.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among lentil brands worldwide held steady at 54.7%, and its estimated monthly branded searches held steady at 9.1M.

## How did search popularity change for lentil brands worldwide in August 2026?

- Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026.

## Month by month

| Month | Bob's Red Mill estimated searches | Bob's Red Mill Share of Search | Bob's Red Mill rank | Sainsbury's estimated searches | Sainsbury's Share of Search | Sainsbury's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | <0.01% | 6 | 9.1M | 54.7% | 1 |
| Nov 2025 | 1K | <0.01% | 6 | 9.1M | 49.8% | 1 |
| Dec 2025 | 1K | <0.01% | 6 | 11.1M | 49.8% | 1 |
| Jan 2026 | 1.3K | <0.01% | 6 | 9.1M | 54.7% | 1 |
| Feb 2026 | 1.6K | 0.01% | 6 | 7.5M | 54.7% | 1 |
| Mar 2026 | 1.9K | 0.01% | 6 | 9.1M | 54.7% | 1 |
| Apr 2026 | 1.9K | 0.01% | 6 | 9.1M | 54.7% | 1 |
| May 2026 | 2.4K | 0.01% | 6 | 9.1M | 54.7% | 1 |
| Jun 2026 | 2.9K | 0.02% | 6 | 9.1M | 59.6% | 1 |
| Jul 2026 | 2.9K | 0.02% | 6 | 9.1M | 54.7% | 1 |
| Aug 2026 | 3.6K | 0.02% | 6 | 9.1M | 54.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bob's Red Mill’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bob's Red Mill**: Measured on the search term “bobs red mill”.
- **Sainsbury's**: Measured on the search term “sainsburys”.

- [Bob's Red Mill profile](/demand/global-en/brands/bob-s-red-mill)
- [Sainsbury's profile](/demand/global-en/brands/sainsbury-s)
- [All lentil brands worldwide](/demand/global-en/categories/lentil-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bob's Red Mill or Sainsbury's?

In August 2026, Sainsbury's had more branded searches than Bob's Red Mill among lentil brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Bob's Red Mill’s 3.6K, and held a 54.7% Share of Search versus Bob's Red Mill’s 0.02%.

## Cite this page

Brandwave. "Bob's Red Mill vs Sainsbury's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-sainsbury-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-sainsbury-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.