---
title: "Bob's Red Mill vs King Arthur: Which is more popular by branded search?"
description: "Which is more popular in search, Bob's Red Mill or King Arthur? Compare estimated monthly branded-search demand and Share of Search inside the Flour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-king-arthur"
publisher: "Brandwave"
---

# Bob's Red Mill vs King Arthur: Which is more popular by branded search?

Which is more popular in search, Bob's Red Mill or King Arthur? Compare estimated monthly branded-search demand and Share of Search inside the Flour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bob's Red Mill and King Arthur
- **Competitive set**: Flour
- **Market**: Global
- **Month measured**: Aug 2026
- **Bob's Red Mill Share of Search**: 4.1%
- **King Arthur Share of Search**: 84.9%

## Which is more popular in search, Bob's Red Mill or King Arthur?

- In August 2026, King Arthur had more branded searches than Bob's Red Mill among flour worldwide. King Arthur was estimated to have 74K branded searches compared to Bob's Red Mill’s 3.6K, and held an 84.9% Share of Search versus Bob's Red Mill’s 4.1%.
- King Arthur was ahead of Bob's Red Mill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide moved from 0.99% to 4.1%, and its estimated monthly branded searches moved from 1K to 3.6K.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide moved from 89.4% to 84.9%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for flour worldwide in August 2026?

- Bob's Red Mill’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.
- Estimated monthly branded searches for King Arthur worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | Bob's Red Mill estimated searches | Bob's Red Mill Share of Search | Bob's Red Mill rank | King Arthur estimated searches | King Arthur Share of Search | King Arthur rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.99% | 4 | 90.5K | 89.4% | 1 |
| Nov 2025 | 1K | 0.68% | 5 | 135K | 91.6% | 1 |
| Dec 2025 | 1K | 0.66% | 5 | 135K | 89.8% | 1 |
| Jan 2026 | 1.3K | 1% | 4 | 110K | 88.7% | 1 |
| Feb 2026 | 1.6K | 1.6% | 4 | 90.5K | 88% | 1 |
| Mar 2026 | 1.9K | 1.9% | 3 | 90.5K | 88.3% | 1 |
| Apr 2026 | 1.9K | 2.2% | 3 | 74K | 86.2% | 1 |
| May 2026 | 2.4K | 2.8% | 3 | 74K | 87% | 1 |
| Jun 2026 | 2.9K | 4.1% | 3 | 60.5K | 84.6% | 1 |
| Jul 2026 | 2.9K | 4.1% | 3 | 60.5K | 84.8% | 1 |
| Aug 2026 | 3.6K | 4.1% | 3 | 74K | 84.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bob's Red Mill’s and King Arthur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bob's Red Mill**: Measured on the search term “bobs red mill”.
- **King Arthur**: Measured on the search term “king arthur flour”.

- [Bob's Red Mill profile](/demand/global-en/brands/bob-s-red-mill)
- [King Arthur profile](/demand/global-en/brands/king-arthur)
- [All flour worldwide](/demand/global-en/categories/flour): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bob's Red Mill or King Arthur?

In August 2026, King Arthur had more branded searches than Bob's Red Mill among flour worldwide. King Arthur was estimated to have 74K branded searches compared to Bob's Red Mill’s 3.6K, and held an 84.9% Share of Search versus Bob's Red Mill’s 4.1%.

## Cite this page

Brandwave. "Bob's Red Mill vs King Arthur: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-king-arthur

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-king-arthur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.