--- title: "Bob's Red Mill vs Goya: Which is searched more?" description: "Is Bob's Red Mill or Goya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-goya" publisher: "Brandwave" --- # Bob's Red Mill vs Goya: Which is searched more? Is Bob's Red Mill or Goya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bob's Red Mill and Goya - **Competitive set**: Lentil brands - **Market**: Global - **Month measured**: Sep 2026 - **Bob's Red Mill Share of Search**: 4% - **Goya Share of Search**: 2.1% ## Is Bob's Red Mill or Goya more popular in search? - In September 2026, Bob's Red Mill had more branded searches than Goya among lentil brands worldwide. Bob's Red Mill had about 3,600 branded searches, while Goya had 1,900. Bob's Red Mill made up 4% of all lentil brand searches we track, and Goya accounted for 2.1%. - The lead changed hands 3 times in the 12 months ending September 2026: Bob's Red Mill took it in March 2026, Goya took it in May 2026, Bob's Red Mill took it in July 2026. - Across the 12 months ending September 2026, Bob's Red Mill’s share of searches among lentil brands worldwide moved from 1.2% to 4%, and its estimated monthly branded searches moved from 1K to 3.6K. - Across the 12 months ending September 2026, Goya’s share of searches among lentil brands worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top lentil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bob's Red Mill and Goya were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Goya was listed before Bob's Red Mill in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Goya | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bob's Red Mill | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | East End | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Natco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merchant Gourmet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lentil brands - Asked ChatGPT "Which lentil brand should I buy?": 1. Goya, 2. Bob's Red Mill - Asked ChatGPT "What are the best lentil brands?": 1. Bob's Red Mill, 2. Goya - Asked ChatGPT "What's the best lentil brand for everyday cooking?": 1. Goya, 2. Bob's Red Mill - Searched Google, AI Overview "dried lentils": named none of the brands we track - Searched Google, AI Overview "red lentils": named none of the brands we track Not named in any answer: East End, Natco and Merchant Gourmet. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lentil brands worldwide in September 2026? - In September 2026, Goya lost share of searches among lentil brands worldwide, from 2.6% to 2.1%. - Bob's Red Mill’s share of searches among lentil brands worldwide has gained ground for 3 months in a row, from 3.2% to 4% in September 2026. ## Month by month | Month | Bob's Red Mill estimated searches | Bob's Red Mill Share of Search | Bob's Red Mill rank | Goya estimated searches | Goya Share of Search | Goya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.2% | 5 | 1.3K | 1.5% | 4 | | Nov 2025 | 1K | 1.2% | 5 | 1.3K | 1.5% | 4 | | Dec 2025 | 1K | 1.2% | 5 | 1.6K | 1.9% | 4 | | Jan 2026 | 1.3K | 1.4% | 5 | 1.9K | 2.1% | 4 | | Feb 2026 | 1.6K | 2.1% | 4 | 1.6K | 2.1% | 5 | | Mar 2026 | 1.9K | 2.1% | 4 | 1.6K | 1.8% | 5 | | Apr 2026 | 1.9K | 2.1% | 4 | 1.6K | 1.8% | 5 | | May 2026 | 2.4K | 2.7% | 5 | 3.6K | 4% | 4 | | Jun 2026 | 2.9K | 3.2% | 5 | 3.6K | 4% | 4 | | Jul 2026 | 2.9K | 3.3% | 4 | 1.9K | 2.1% | 5 | | Aug 2026 | 3.6K | 3.9% | 4 | 2.4K | 2.6% | 5 | | Sep 2026 | 3.6K | 4% | 4 | 1.9K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bob's Red Mill’s and Goya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bob's Red Mill**: Measured on the search term “bobs red mill”. - **Goya**: Measured on the search term “goya lentils”. - [Bob's Red Mill profile](/demand/global-en/brands/bob-s-red-mill) - [Goya profile](/demand/global-en/brands/goya) - [All lentil brands worldwide](/demand/global-en/categories/lentil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bob's Red Mill or Goya more popular in search? In September 2026, Bob's Red Mill had more branded searches than Goya among lentil brands worldwide. Bob's Red Mill had about 3,600 branded searches, while Goya had 1,900. Bob's Red Mill made up 4% of all lentil brand searches we track, and Goya accounted for 2.1%. ## Cite this page Brandwave. "Bob's Red Mill vs Goya: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-goya This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bob-s-red-mill-vs-goya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.