--- title: "Boardon vs Gusto: Which is searched more?" description: "Is Boardon or Gusto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee onboarding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boardon-vs-gusto" publisher: "Brandwave" --- # Boardon vs Gusto: Which is searched more? Is Boardon or Gusto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee onboarding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boardon and Gusto - **Competitive set**: Employee onboarding platforms - **Market**: Global - **Month measured**: Sep 2026 - **Boardon Share of Search**: 0.04% - **Gusto Share of Search**: 0.02% ## Is Boardon or Gusto more popular in search? - In September 2026, Boardon had more branded searches than Gusto among employee onboarding platforms worldwide. Boardon had about 260 branded searches, while Gusto had 170. Boardon made up 0.04% of all employee onboarding platform searches we track, and Gusto accounted for 0.02%. - Boardon was ahead of Gusto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boardon’s share of searches among employee onboarding platforms worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Gusto’s share of searches among employee onboarding platforms worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 170. ## Top employee onboarding platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gusto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boardon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BambooHR | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rippling | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Gusto | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Connecteam | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Enboarder | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Deel | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Workday | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | HiBob | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Trainual | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Talentech | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Appical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Click Boarding | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boardon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee onboarding platforms - Asked ChatGPT "Which employee onboarding platform should I use?": 1. BambooHR, 2. Rippling, 3. HiBob - Asked ChatGPT "What are the best employee onboarding platforms?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. Workday, 5. Enboarder, 6. Deel, 7. Trainual - Asked ChatGPT "What's the best employee onboarding platform for new hires?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. Enboarder, 5. Deel - Searched Google, AI Overview "employee onboarding platforms": 1. BambooHR, 2. Connecteam - Searched Google, AI Overview "new hire onboarding software": 1. BambooHR, 2. Connecteam, 3. Deel Not named in any answer: Talentech, Appical, Click Boarding and Boardon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for employee onboarding platforms worldwide in September 2026? - In September 2026, Gusto fell from 10th to 11th among employee onboarding platforms worldwide. - Estimated monthly branded searches for Boardon worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | Boardon estimated searches | Boardon Share of Search | Boardon rank | Gusto estimated searches | Gusto Share of Search | Gusto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.05% | 9 | 170 | 0.03% | 10 | | Nov 2025 | 390 | 0.07% | 9 | 140 | 0.03% | 10 | | Dec 2025 | 590 | 0.1% | 7 | 140 | 0.02% | 10 | | Jan 2026 | 320 | 0.05% | 9 | 170 | 0.03% | 10 | | Feb 2026 | 320 | 0.05% | 9 | 170 | 0.03% | 10 | | Mar 2026 | 320 | 0.05% | 9 | 170 | 0.03% | 10 | | Apr 2026 | 320 | 0.05% | 9 | 170 | 0.03% | 10 | | May 2026 | 260 | 0.05% | 9 | 170 | 0.03% | 10 | | Jun 2026 | 210 | 0.03% | 9 | 170 | 0.03% | 10 | | Jul 2026 | 260 | 0.04% | 9 | 170 | 0.03% | 10 | | Aug 2026 | 260 | 0.04% | 9 | 170 | 0.03% | 10 | | Sep 2026 | 260 | 0.04% | 9 | 170 | 0.02% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Boardon’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boardon**: Measured on the search term “boardon”. - **Gusto**: Measured on the search term “gusto onboarding”. - [Boardon profile](/demand/global-en/brands/boardon) - [Gusto profile](/demand/global-en/brands/gusto) - [All employee onboarding platforms worldwide](/demand/global-en/categories/employee-onboarding-platforms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boardon or Gusto more popular in search? In September 2026, Boardon had more branded searches than Gusto among employee onboarding platforms worldwide. Boardon had about 260 branded searches, while Gusto had 170. Boardon made up 0.04% of all employee onboarding platform searches we track, and Gusto accounted for 0.02%. ## Cite this page Brandwave. "Boardon vs Gusto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boardon-vs-gusto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boardon-vs-gusto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.