---
title: "BMW vs Nissan: Which is searched more?"
description: "Which is more popular in search, BMW or Nissan? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bmw-vs-nissan"
publisher: "Brandwave"
---

# BMW vs Nissan: Which is searched more?

Which is more popular in search, BMW or Nissan? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BMW and Nissan
- **Competitive set**: Car brands
- **Market**: Global
- **Month measured**: Sep 2026
- **BMW Share of Search**: 4.8%
- **Nissan Share of Search**: 1.8%

## Which is more popular in search, BMW or Nissan?

- In September 2026, BMW had more branded searches than Nissan among car brands worldwide. BMW was estimated to have 9.1M branded searches compared to Nissan’s 3.4M, and held a 4.8% Share of Search versus Nissan’s 1.8%.
- BMW was ahead of Nissan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BMW’s estimated Share of Search among car brands worldwide moved from 5.4% to 4.8%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending September 2026, Nissan’s estimated Share of Search among car brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

## How did search popularity change for car brands worldwide in September 2026?

- In September 2026, Nissan rose from 18th to 16th among car brands worldwide.
- Estimated monthly branded searches for BMW worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

## Month by month

| Month | BMW estimated searches | BMW Share of Search | BMW rank | Nissan estimated searches | Nissan Share of Search | Nissan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.1M | 5.4% | 2 | 4.1M | 2% | 16 |
| Nov 2025 | 9.1M | 4.7% | 4 | 3.4M | 1.7% | 20 |
| Dec 2025 | 9.1M | 4.9% | 4 | 3.4M | 1.8% | 20 |
| Jan 2026 | 11.1M | 5.3% | 3 | 4.1M | 2% | 16 |
| Feb 2026 | 9.1M | 5% | 3 | 3.4M | 1.8% | 16 |
| Mar 2026 | 11.1M | 5.5% | 2 | 4.1M | 2% | 14 |
| Apr 2026 | 9.1M | 4.6% | 4 | 3.4M | 1.7% | 19 |
| May 2026 | 9.1M | 4.7% | 4 | 3.4M | 1.7% | 18 |
| Jun 2026 | 9.1M | 5.1% | 3 | 3.4M | 1.9% | 16 |
| Jul 2026 | 9.1M | 5.1% | 3 | 3.4M | 1.9% | 15 |
| Aug 2026 | 9.1M | 4.9% | 3 | 3.4M | 1.8% | 18 |
| Sep 2026 | 9.1M | 4.8% | 3 | 3.4M | 1.8% | 16 |

## How each brand is measured

Brandwave collects information about searches that people make online using BMW’s and Nissan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BMW**: Measured on the search term “bmw”.
- **Nissan**: Measured on the search term “nissan”.

- [BMW profile](/demand/global-en/brands/bmw)
- [Nissan profile](/demand/global-en/brands/nissan)
- [All car brands worldwide](/demand/global-en/categories/car-brands): The set both shares are measured inside, 85 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BMW or Nissan?

In September 2026, BMW had more branded searches than Nissan among car brands worldwide. BMW was estimated to have 9.1M branded searches compared to Nissan’s 3.4M, and held a 4.8% Share of Search versus Nissan’s 1.8%.

## Cite this page

Brandwave. "BMW vs Nissan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bmw-vs-nissan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bmw-vs-nissan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.